Brandwave

How popular isIgnition?

In September 2026, people searched for Ignition by name about 30 times in New Zealand, a 50% decrease from the previous year. These searches made up 1.4% of all New Zealand accounting practice software searches, placing Ignition fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about accounting practice software, Ignition appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Ignition is the fourth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. FYIShare of searches 34.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Xero Practice ManagerShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MYOB PracticeShare of searches 29.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. IgnitionShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. KarbonShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top accounting practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ignition was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ignition is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Practice Manager1st
  2. Karbon2nd
  3. FYI3rd
  4. MYOB Practice4th
  5. Ignition5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounting practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which accounting practice software compete with Ignition?

Ignition against accounting practice software in New Zealand, by month

Share of searches by month for FYI, Xero Practice Manager, MYOB Practice, Ignition. The figures are in the table below the chart.

View monthly share of searches table
MonthFYIXero Practice ManagerMYOB PracticeIgnitionKarbon
Oct 202548.9%37.9%8.8%3.3%1.1%
Nov 202554.3%35.4%6.1%2.4%1.8%
Dec 202554.5%32.6%9.1%2.3%1.5%
Jan 202654.5%30.6%11.2%1.5%2.2%
Feb 202654.6%34.1%8.6%1.6%1.1%
Mar 202643.3%36.5%14.2%5.2%0.86%
Apr 202654.3%34.8%7.9%1.8%1.2%
May 202650.9%38.9%6.3%2.3%1.7%
Jun 202654.9%37.5%4.3%2.2%1.1%
Jul 202654.6%36.2%4.3%3.7%1.2%
Aug 202653.9%38.8%3.6%2.4%1.2%
Sep 202634.9%33%29.2%1.4%1.4%

  1. 1.FYI

    34.9%

    Held 1st. 730 estimated branded searches, -18% vs prior month. Share -19 points.

  2. 2.Xero Practice Manager

    33%

    Held 2nd. 690 estimated branded searches, +7.8% vs prior month. Share -5.8 points.

  3. 3.MYOB Practice

    29.2%

    Held 3rd. 610 estimated branded searches, +916.7% vs prior month. Share +25.6 points.

  4. 4.Ignition

    1.4%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -1 points.

  5. 5.Karbon

    1.4%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Ignition and its closest rivals

How has branded search demand for Ignition changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ignition in New Zealand fell from 60 to 30.
  • Across the 12 months ending September 2026, Ignition’s share of searches among accounting practice software in New Zealand decreased from 3.3% to 1.4%.
  • Across the 12 months ending September 2026, Ignition’s share of searches among accounting practice software in New Zealand peaked at 5.2% in March 2026 and was lowest at 1.4% in September 2026.

How did search popularity change for New Zealand accounting practice software in September 2026?

5 changes

  1. In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%.

  2. In September 2026, FYI lost share of searches among accounting practice software in New Zealand, from 53.9% to 34.9%.

  3. In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%.

  4. In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%.

  5. Estimated monthly branded searches for Karbon in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are Ignition’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ignition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ignition accountants
  • ignition app
  • ignition practice management
  • ignition proposals

Do you work for Ignition? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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