How popular isXero Practice Manager?
In September 2026, people searched for Xero Practice Manager by name about 690 times in New Zealand, about the same as the previous year. These searches made up 33% of all New Zealand accounting practice software searches, placing Xero Practice Manager second out of five brands. When we asked both ChatGPT and Google AI Overviews about accounting practice software, Xero Practice Manager appeared in all answers and was the most recommended of the five.
Xero Practice Manager is the second most searched of 5 competitors and the most recommended in AI answers.
FYIShare of searches 34.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Xero Practice ManagerShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MYOB PracticeShare of searches 29.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
IgnitionShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KarbonShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top accounting practice software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xero Practice Manager appeared in all five answers. Xero Practice Manager is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Xero Practice Manager1st
- Karbon2nd
- FYI3rd
- MYOB Practice4th
- Ignition5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounting practice software
5 answers
Asked ChatGPT
“Which accounting practice software should I use in New Zealand?”
Asked ChatGPT
“What are the best accounting practice software tools in New Zealand?”
Asked ChatGPT
“What's the best accounting practice software in New Zealand for practice management?”
Searched Google, AI Overview
“accounting practice software”
Searched Google, AI Overview
“accounting software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which accounting practice software compete with Xero Practice Manager?
Share of searches by month for FYI, Xero Practice Manager, MYOB Practice. The figures are in the table below the chart.
View monthly share of searches table
| Month | FYI | Xero Practice Manager | MYOB Practice | Ignition | Karbon |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 37.9% | 8.8% | 3.3% | 1.1% |
| Nov 2025 | 54.3% | 35.4% | 6.1% | 2.4% | 1.8% |
| Dec 2025 | 54.5% | 32.6% | 9.1% | 2.3% | 1.5% |
| Jan 2026 | 54.5% | 30.6% | 11.2% | 1.5% | 2.2% |
| Feb 2026 | 54.6% | 34.1% | 8.6% | 1.6% | 1.1% |
| Mar 2026 | 43.3% | 36.5% | 14.2% | 5.2% | 0.86% |
| Apr 2026 | 54.3% | 34.8% | 7.9% | 1.8% | 1.2% |
| May 2026 | 50.9% | 38.9% | 6.3% | 2.3% | 1.7% |
| Jun 2026 | 54.9% | 37.5% | 4.3% | 2.2% | 1.1% |
| Jul 2026 | 54.6% | 36.2% | 4.3% | 3.7% | 1.2% |
| Aug 2026 | 53.9% | 38.8% | 3.6% | 2.4% | 1.2% |
| Sep 2026 | 34.9% | 33% | 29.2% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 730 | -18% | -19 points | |
| 2, held 2nd | 33% | 690 | +7.8% | -5.8 points | |
| 3, held 3rd | 29.2% | 610 | +916.7% | +25.6 points | |
| 4, held 4th | 1.4% | 30 | -25% | -1 points | |
| 5, held 5th | 1.4% | 30 | +50% | +0.2 points |
1.
FYI34.9%
Held 1st. 730 estimated branded searches, -18% vs prior month. Share -19 points.
Held 2nd. 690 estimated branded searches, +7.8% vs prior month. Share -5.8 points.
29.2%
Held 3rd. 610 estimated branded searches, +916.7% vs prior month. Share +25.6 points.
4.
Ignition1.4%
Held 4th. 30 estimated branded searches, -25% vs prior month. Share -1 points.
5.
Karbon1.4%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare popularity between Xero Practice Manager and its closest rivals
Every comparison with Xero Practice Manager
2 comparisons
How has branded search demand for Xero Practice Manager changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xero Practice Manager in New Zealand held steady at 690.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in New Zealand decreased from 37.9% to 33%.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in New Zealand peaked at 38.9% in May 2026 and was lowest at 30.6% in January 2026.
How did search popularity change for New Zealand accounting practice software in September 2026?
5 changes
In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%.
In September 2026, FYI lost share of searches among accounting practice software in New Zealand, from 53.9% to 34.9%.
In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%.
In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%.
Estimated monthly branded searches for Karbon in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are Xero Practice Manager’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Xero Practice Manager’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- xero practice manager
- xero xpm
- xeropracticemanager
- xpm
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Is Xero Practice Manager your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.