Brandwave

How popular isMYOB Practice?

In September 2026, people searched for MYOB Practice by name about 610 times in New Zealand, a 281.3% increase from the previous year. These searches made up 29.2% of all New Zealand accounting practice software searches, placing MYOB Practice third out of five brands. When we asked both ChatGPT and Google AI Overviews about accounting practice software, MYOB Practice appeared in all answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

MYOB Practice is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. FYIShare of searches 34.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Xero Practice ManagerShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MYOB PracticeShare of searches 29.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. IgnitionShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. KarbonShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top accounting practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MYOB Practice appeared in all five answers. MYOB Practice is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Practice Manager1st
  2. Karbon2nd
  3. FYI3rd
  4. MYOB Practice4th
  5. Ignition5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounting practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which accounting practice software compete with MYOB Practice?

MYOB Practice against accounting practice software in New Zealand, by month

Share of searches by month for FYI, Xero Practice Manager, MYOB Practice. The figures are in the table below the chart.

View monthly share of searches table
MonthFYIXero Practice ManagerMYOB PracticeIgnitionKarbon
Oct 202548.9%37.9%8.8%3.3%1.1%
Nov 202554.3%35.4%6.1%2.4%1.8%
Dec 202554.5%32.6%9.1%2.3%1.5%
Jan 202654.5%30.6%11.2%1.5%2.2%
Feb 202654.6%34.1%8.6%1.6%1.1%
Mar 202643.3%36.5%14.2%5.2%0.86%
Apr 202654.3%34.8%7.9%1.8%1.2%
May 202650.9%38.9%6.3%2.3%1.7%
Jun 202654.9%37.5%4.3%2.2%1.1%
Jul 202654.6%36.2%4.3%3.7%1.2%
Aug 202653.9%38.8%3.6%2.4%1.2%
Sep 202634.9%33%29.2%1.4%1.4%

  1. 1.FYI

    34.9%

    Held 1st. 730 estimated branded searches, -18% vs prior month. Share -19 points.

  2. 2.Xero Practice Manager

    33%

    Held 2nd. 690 estimated branded searches, +7.8% vs prior month. Share -5.8 points.

  3. 3.MYOB Practice

    29.2%

    Held 3rd. 610 estimated branded searches, +916.7% vs prior month. Share +25.6 points.

  4. 4.Ignition

    1.4%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -1 points.

  5. 5.Karbon

    1.4%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between MYOB Practice and its closest rivals

Every comparison with MYOB Practice

2 comparisons

How has branded search demand for MYOB Practice changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MYOB Practice in New Zealand rose from 160 to 610.
  • Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand increased from 8.8% to 29.2%.
  • Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand peaked at 29.2% in September 2026 and was lowest at 3.6% in August 2026.

How did search popularity change for New Zealand accounting practice software in September 2026?

5 changes

  1. In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%.

  2. In September 2026, FYI lost share of searches among accounting practice software in New Zealand, from 53.9% to 34.9%.

  3. In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%.

  4. In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%.

  5. Estimated monthly branded searches for Karbon in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are MYOB Practice’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MYOB Practice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • myob practice
  • myob practice manager

How the Brand Demand Index is measured

Who owns MYOB Practice?

MYOB Practice is owned by MYOB. Brandwave also tracks MYOB, Ace Payroll, IMS Payroll and MYOB Acumatica, owned by the same company, in New Zealand.

Do you work for MYOB Practice? To request corrections or removal please contact us via our support page and we will be happy to assist.

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