Brandwave

Accounting practice software in New Zealand:Which brands are most popular in search?

In August 2026, Xero Practice Manager was the most searched among accounting practice software in New Zealand, with an estimated 1.5K branded searches and 61.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Xero Practice Manager61.7%
  2. FYI Docs35.9%
  3. Ignition1.6%
  4. Karbon0.81%

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Share of SearchLeaderboard

Compare the practice management software New Zealand accounting firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among accounting practice software in New Zealand, by month

Share of Search by month for Xero Practice Manager, FYI Docs. The figures are in the table below the chart.

View monthly share of search table
MonthXero Practice ManagerFYI DocsIgnitionKarbon
Oct 202562%34.9%2.4%0.78%
Nov 202560.5%36.6%1.6%1.2%
Dec 202559.9%37.5%1.6%1%
Jan 202656.2%41%1.1%1.7%
Feb 202656.2%41.7%1.2%0.83%
Mar 202660.2%34.9%4.2%0.69%
Apr 202657.8%39.9%1.3%0.9%
May 202661.9%35.3%1.6%1.2%
Jun 202659.6%38.1%1.5%0.75%
Jul 202657.6%38.9%2.6%0.87%
Aug 202661.7%35.9%1.6%0.81%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Xero Practice Manager

    61.7%

    held 1st · 1.5K estimated branded searches · +15.9% vs prior month · +4.1 points

  2. 2.FYI Docs

    35.9%

    held 2nd · 890 estimated branded searches · 0% vs prior month · -3 points

  3. 3.Ignition

    1.6%

    held 3rd · 40 estimated branded searches · -33.3% vs prior month · -1 points

  4. 4.Karbon

    0.81%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among accounting practice software in New Zealand?

In August 2026, Xero Practice Manager was the most searched among accounting practice software in New Zealand, with an estimated 1.5K branded searches and 61.7% estimated Share of Search within this set. FYI Docs is in 2nd place, 25.8 percentage points behind at 35.9% Share of Search.

New Zealand accounting practice software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xero Practice Manager62% → 61.7%62%Oct 202556.2%Jan 20261st
FYI Docs34.9% → 35.9%41.7%Feb 202634.9%Oct 20252nd
Ignition2.4% → 1.6%4.2%Mar 20261.1%Jan 20263rd
Karbon0.78% → 0.81%1.7%Jan 20260.69%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, FYI Docs’ estimated Share of Search among accounting practice software in New Zealand increased from 34.9% to 35.9%.
  • Across the 11 months ending August 2026, Ignition’s estimated Share of Search among accounting practice software in New Zealand decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Xero Practice Manager’s estimated Share of Search among accounting practice software in New Zealand peaked at 62% in October 2025 and was lowest at 56.2% in January 2026.
  • Across the 11 months ending August 2026, FYI Docs’ estimated Share of Search among accounting practice software in New Zealand peaked at 41.7% in February 2026 and was lowest at 34.9% in October 2025.
  • Across the 11 months ending August 2026, Ignition’s estimated Share of Search among accounting practice software in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Xero Practice Manager and Karbon held steady: their estimated Share of Search among accounting practice software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand accounting practice software in August 2026?

  1. In August 2026, Xero Practice Manager gained estimated Share of Search among accounting practice software in New Zealand, from 57.6% to 61.7%.

  2. In August 2026, FYI Docs lost estimated Share of Search among accounting practice software in New Zealand, from 38.9% to 35.9%.

  3. In August 2026, Ignition lost estimated Share of Search among accounting practice software in New Zealand, from 2.6% to 1.6%.

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