FYI Docs vs Xero Practice Manager:Which is more popular by branded search in New Zealand?
In August 2026, Xero Practice Manager had more branded searches than FYI Docs among accounting practice software in New Zealand. Xero Practice Manager was estimated to have 1.5K branded searches compared to FYI Docs’ 890, and held a 61.7% Share of Search versus FYI Docs’ 35.9%.
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Which is more popular in search, FYI Docs or Xero Practice Manager?
Compare the practice management software New Zealand accounting firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero Practice Manager, FYI Docs. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero Practice Manager | FYI Docs | Ignition | Karbon |
|---|---|---|---|---|
| Oct 2025 | 62% | 34.9% | 2.4% | 0.78% |
| Nov 2025 | 60.5% | 36.6% | 1.6% | 1.2% |
| Dec 2025 | 59.9% | 37.5% | 1.6% | 1% |
| Jan 2026 | 56.2% | 41% | 1.1% | 1.7% |
| Feb 2026 | 56.2% | 41.7% | 1.2% | 0.83% |
| Mar 2026 | 60.2% | 34.9% | 4.2% | 0.69% |
| Apr 2026 | 57.8% | 39.9% | 1.3% | 0.9% |
| May 2026 | 61.9% | 35.3% | 1.6% | 1.2% |
| Jun 2026 | 59.6% | 38.1% | 1.5% | 0.75% |
| Jul 2026 | 57.6% | 38.9% | 2.6% | 0.87% |
| Aug 2026 | 61.7% | 35.9% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
How has the FYI Docs and Xero Practice Manager comparison changed over the last 12 months?
3 findings
- Xero Practice Manager was ahead of FYI Docs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FYI Docs’ estimated Share of Search among accounting practice software in New Zealand moved from 34.9% to 35.9%, and its estimated monthly branded searches held steady at 890.
- Across the 11 months ending August 2026, Xero Practice Manager’s estimated Share of Search among accounting practice software in New Zealand moved from 62% to 61.7%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
How did search popularity change for New Zealand accounting practice software in August 2026?
2 changes
In August 2026, Xero Practice Manager gained estimated Share of Search among accounting practice software in New Zealand, from 57.6% to 61.7%.
In August 2026, FYI Docs lost estimated Share of Search among accounting practice software in New Zealand, from 38.9% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using FYI Docs’ and Xero Practice Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FYI Docs
2 branded search terms
- fyi docs
- fyi practice management
Xero Practice Manager
6 branded search terms
- xero com
- xero practice manager
- xero practice manager nz
- xero xpm
- xeropracticemanager
- xpm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.