Brandwave

How popular isFYI Docs in search?

In August 2026, there were an estimated 890 branded searches for FYI Docs in New Zealand which held steady over the last 11 months. FYI Docs holds 35.9% estimated Share of Search among New Zealand accounting practice software and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Xero Practice Manager61.7%
  2. FYI Docs35.9%
  3. Ignition1.6%
  4. Karbon0.81%
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Which accounting practice software compete with FYI Docs?

FYI Docs against accounting practice software in New Zealand, by month

Share of Search by month for Xero Practice Manager, FYI Docs. The figures are in the table below the chart.

View monthly share of search table
MonthXero Practice ManagerFYI DocsIgnitionKarbon
Oct 202562%34.9%2.4%0.78%
Nov 202560.5%36.6%1.6%1.2%
Dec 202559.9%37.5%1.6%1%
Jan 202656.2%41%1.1%1.7%
Feb 202656.2%41.7%1.2%0.83%
Mar 202660.2%34.9%4.2%0.69%
Apr 202657.8%39.9%1.3%0.9%
May 202661.9%35.3%1.6%1.2%
Jun 202659.6%38.1%1.5%0.75%
Jul 202657.6%38.9%2.6%0.87%
Aug 202661.7%35.9%1.6%0.81%
Sep 2026————
  1. held 1st · 1.5K estimated branded searches · +15.9% vs prior month · +4.1 points

  2. 2.FYI Docs

    35.9%

    held 2nd · 890 estimated branded searches · 0% vs prior month · -3 points

  3. 3.Ignition

    1.6%

    held 3rd · 40 estimated branded searches · -33.3% vs prior month · -1 points

  4. 4.Karbon

    0.81%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between FYI Docs and its closest rivals

How has branded search demand for FYI Docs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FYI Docs in New Zealand held steady at 890.
  • Across the 11 months ending August 2026, FYI Docs’ estimated Share of Search among accounting practice software in New Zealand increased from 34.9% to 35.9%.
  • Across the 11 months ending August 2026, FYI Docs’ estimated Share of Search among accounting practice software in New Zealand peaked at 41.7% in February 2026 and was lowest at 34.9% in October 2025.

How did search popularity change for New Zealand accounting practice software in August 2026?

  1. In August 2026, Xero Practice Manager gained estimated Share of Search among accounting practice software in New Zealand, from 57.6% to 61.7%.

  2. In August 2026, FYI Docs lost estimated Share of Search among accounting practice software in New Zealand, from 38.9% to 35.9%.

  3. In August 2026, Ignition lost estimated Share of Search among accounting practice software in New Zealand, from 2.6% to 1.6%.

How is FYI Docs measured?

Brandwave collects information about searches that people make online using FYI Docs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • fyi docs
  • fyi practice management

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How the Brand Demand Index is measured

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Is FYI Docs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.