Brandwave

How popular isM-Files?

In September 2026, people searched for M-Files by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 0.44% of all New Zealand document management software searches, placing M-Files third out of five brands. When we asked both ChatGPT and Google AI Overviews about document management software, M-Files appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

M-Files is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. SharePointShare of searches 95.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FYIShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. M-FilesShare of searches 0.44%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ObjectiveShare of searches 0.25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DocuWareShare of searches 0.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top document management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, M-Files appeared in all five answers. M-Files is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SharePoint1st
  2. M-Files2nd
  3. DocuWare3rd
  4. Objective4th
  5. FYI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • M-Files5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DocuWare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Objective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FYI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which document management software compete with M-Files?

M-Files against document management software in New Zealand, by month

Share of searches by month for SharePoint, FYI, M-Files. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointFYIM-FilesObjectiveDocuWare
Oct 202594.9%4.2%0.67%0.19%0.05%
Nov 202593.6%5.1%0.81%0.29%0.17%
Dec 202592.7%6.1%0.76%0.25%0.17%
Jan 202693.9%5.1%0.64%0.21%0.14%
Feb 202693.2%5.8%0.63%0.23%0.12%
Mar 202694.2%4.8%0.67%0.19%0.14%
Apr 202694.6%4.3%0.69%0.2%0.15%
May 202694.8%4.3%0.54%0.19%0.15%
Jun 202694.3%4.8%0.53%0.19%0.14%
Jul 202694.7%4.3%0.68%0.19%0.1%
Aug 202694.8%4.3%0.54%0.19%0.15%
Sep 202695.7%3.5%0.44%0.25%0.1%

  1. 1.SharePoint

    95.7%

    Held 1st. 19.5K estimated branded searches, +0.05% vs prior month. Share +0.8 points.

  2. 2.FYI

    3.5%

    Held 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  3. 3.M-Files

    0.44%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Objective

    0.25%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.DocuWare

    0.1%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between M-Files and its closest rivals

Every comparison with M-Files

2 comparisons

How has branded search demand for M-Files changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for M-Files in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, M-Files’ share of searches among document management software in New Zealand held steady, from 0.67% to 0.44%.

How did search popularity change for New Zealand document management software in September 2026?

5 changes

  1. In September 2026, SharePoint gained share of searches among document management software in New Zealand, from 94.8% to 95.7%.

  2. In September 2026, FYI lost share of searches among document management software in New Zealand, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for DocuWare in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for Objective in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

  5. Estimated monthly branded searches for M-Files in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are M-Files’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using M-Files’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • m files
  • mfiles

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How the Brand Demand Index is measured

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