Brandwave

How popular isObjective?

In September 2026, people searched for Objective by name about 50 times in New Zealand, a 25% increase from the previous year. These searches made up 0.25% of all New Zealand document management software searches, placing Objective fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about document management software, Objective appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Objective is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. SharePointShare of searches 95.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FYIShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. M-FilesShare of searches 0.44%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ObjectiveShare of searches 0.25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DocuWareShare of searches 0.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top document management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Objective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Objective is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SharePoint1st
  2. M-Files2nd
  3. DocuWare3rd
  4. Objective4th
  5. FYI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • M-Files5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DocuWare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Objective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FYI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which document management software compete with Objective?

Objective against document management software in New Zealand, by month

Share of searches by month for SharePoint, FYI, Objective. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointFYIM-FilesObjectiveDocuWare
Oct 202594.9%4.2%0.67%0.19%0.05%
Nov 202593.6%5.1%0.81%0.29%0.17%
Dec 202592.7%6.1%0.76%0.25%0.17%
Jan 202693.9%5.1%0.64%0.21%0.14%
Feb 202693.2%5.8%0.63%0.23%0.12%
Mar 202694.2%4.8%0.67%0.19%0.14%
Apr 202694.6%4.3%0.69%0.2%0.15%
May 202694.8%4.3%0.54%0.19%0.15%
Jun 202694.3%4.8%0.53%0.19%0.14%
Jul 202694.7%4.3%0.68%0.19%0.1%
Aug 202694.8%4.3%0.54%0.19%0.15%
Sep 202695.7%3.5%0.44%0.25%0.1%

  1. 1.SharePoint

    95.7%

    Held 1st. 19.5K estimated branded searches, +0.05% vs prior month. Share +0.8 points.

  2. 2.FYI

    3.5%

    Held 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  3. 3.M-Files

    0.44%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Objective

    0.25%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.DocuWare

    0.1%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Objective and its closest rivals

How has branded search demand for Objective changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Objective in New Zealand rose from 40 to 50.
  • Across the 12 months ending September 2026, Objective’s share of searches among document management software in New Zealand held steady, from 0.19% to 0.25%.

How did search popularity change for New Zealand document management software in September 2026?

5 changes

  1. In September 2026, SharePoint gained share of searches among document management software in New Zealand, from 94.8% to 95.7%.

  2. In September 2026, FYI lost share of searches among document management software in New Zealand, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for DocuWare in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for Objective in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

  5. Estimated monthly branded searches for M-Files in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Objective’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Objective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • objective dms
  • objective document management
  • objective ecm
  • objective records management
  • objective software

Do you work for Objective? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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