Objective vs SharePoint:Which is more popular by branded search in New Zealand?
In August 2026, SharePoint had more branded searches than Objective among document management software in New Zealand. SharePoint was estimated to have 19.9K branded searches compared to Objective’s 40, and held a 98.9% Share of Search versus Objective’s 0.2%.
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Which is more popular in search, Objective or SharePoint?
Compare the document management systems New Zealand firms and teams store and control files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SharePoint, Objective. The figures are in the table below the chart.
View monthly share of search table
| Month | SharePoint | M-Files | Objective | DocuWare | FYI |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.93% | 0.2% | 0.05% | 0.05% |
| Nov 2025 | 98.5% | 1% | 0.3% | 0.18% | 0.06% |
| Dec 2025 | 98.5% | 0.96% | 0.26% | 0.17% | 0.09% |
| Jan 2026 | 98.5% | 1.1% | 0.22% | 0.14% | 0.07% |
| Feb 2026 | 98.6% | 1% | 0.24% | 0.12% | 0% |
| Mar 2026 | 98.6% | 0.98% | 0.2% | 0.15% | 0.05% |
| Apr 2026 | 98.7% | 0.91% | 0.2% | 0.15% | 0.05% |
| May 2026 | 98.9% | 0.69% | 0.2% | 0.15% | 0.05% |
| Jun 2026 | 98.8% | 0.84% | 0.2% | 0.15% | 0.05% |
| Jul 2026 | 98.7% | 0.94% | 0.2% | 0.1% | 0.05% |
| Aug 2026 | 98.9% | 0.75% | 0.2% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Objective and SharePoint comparison changed over the last 12 months?
3 findings
- SharePoint was ahead of Objective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Objective’s estimated Share of Search among document management software in New Zealand held steady at 0.2%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, SharePoint’s estimated Share of Search among document management software in New Zealand moved from 98.8% to 98.9%, and its estimated monthly branded searches moved from 20.1K to 19.9K.
How did search popularity change for New Zealand document management software in August 2026?
0 changes
Neither Objective nor SharePoint moved beyond provider rounding among document management software in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Objective’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Objective
5 branded search terms
- objective dms
- objective document management
- objective ecm
- objective records management
- objective software
SharePoint
18 branded search terms
- how do i use sharepoint
- massey sharepoint
- my sharepoint
- ryman sharepoint
- sharepoint
- sharepoint 365
- sharepoint administrator
- sharepoint application
- sharepoint dms
- sharepoint intranet
- sharepoint list
- sharepoint massey
- sharepoint near me
- sharepoint nz
- sharepoint online
- sharepoint records management
- sharepoint web
- sharepoint workflow
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