Brandwave

How popular isObjective in search?

In August 2026, there were an estimated 40 branded searches for Objective in New Zealand which held steady over the last 11 months. Objective holds 0.2% estimated Share of Search among New Zealand document management software and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. SharePoint98.9%
  2. M-Files0.75%
  3. Objective0.2%
  4. DocuWare0.15%
  5. FYI0.05%
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Which document management software compete with Objective?

Objective against document management software in New Zealand, by month

Share of Search by month for SharePoint, Objective. The figures are in the table below the chart.

View monthly share of search table
MonthSharePointM-FilesObjectiveDocuWareFYI
Oct 202598.8%0.93%0.2%0.05%0.05%
Nov 202598.5%1%0.3%0.18%0.06%
Dec 202598.5%0.96%0.26%0.17%0.09%
Jan 202698.5%1.1%0.22%0.14%0.07%
Feb 202698.6%1%0.24%0.12%0%
Mar 202698.6%0.98%0.2%0.15%0.05%
Apr 202698.7%0.91%0.2%0.15%0.05%
May 202698.9%0.69%0.2%0.15%0.05%
Jun 202698.8%0.84%0.2%0.15%0.05%
Jul 202698.7%0.94%0.2%0.1%0.05%
Aug 202698.9%0.75%0.2%0.15%0.05%
Sep 2026—————

  1. 1.SharePoint

    98.9%

    held 1st · 19.9K estimated branded searches · +0.25% vs prior month · +0.2 points

  2. 2.M-Files

    0.75%

    held 2nd · 150 estimated branded searches · -21.1% vs prior month · -0.2 points

  3. 3.Objective

    0.2%

    held 3rd · 40 estimated branded searches · 0% vs prior month · 0 points

  4. 4.DocuWare

    0.15%

    held 4th · 30 estimated branded searches · +50% vs prior month · 0 points

  5. 5.FYI

    0.05%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Objective and its closest rivals

How has branded search demand for Objective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Objective in New Zealand held steady at 40.
  • Across the 11 months ending August 2026, Objective’s estimated Share of Search among document management software in New Zealand held steady at 0.2%.

How did search popularity change for New Zealand document management software in August 2026?

  1. Estimated monthly branded searches for DocuWare in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

  2. Estimated monthly branded searches for M-Files in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.

How is Objective measured?

Brandwave collects information about searches that people make online using Objective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • objective dms
  • objective document management
  • objective ecm
  • objective records management
  • objective software

Do you work for Objective? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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