M-Files vs Objective:Which is more popular by branded search in New Zealand?
In August 2026, M-Files had more branded searches than Objective among document management software in New Zealand. M-Files was estimated to have 150 branded searches compared to Objective’s 40, and held a 0.75% Share of Search versus Objective’s 0.2%.
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Which is more popular in search, M-Files or Objective?
Compare the document management systems New Zealand firms and teams store and control files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for M-Files, Objective. The figures are in the table below the chart.
View monthly share of search table
| Month | SharePoint | M-Files | Objective | DocuWare | FYI |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.93% | 0.2% | 0.05% | 0.05% |
| Nov 2025 | 98.5% | 1% | 0.3% | 0.18% | 0.06% |
| Dec 2025 | 98.5% | 0.96% | 0.26% | 0.17% | 0.09% |
| Jan 2026 | 98.5% | 1.1% | 0.22% | 0.14% | 0.07% |
| Feb 2026 | 98.6% | 1% | 0.24% | 0.12% | 0% |
| Mar 2026 | 98.6% | 0.98% | 0.2% | 0.15% | 0.05% |
| Apr 2026 | 98.7% | 0.91% | 0.2% | 0.15% | 0.05% |
| May 2026 | 98.9% | 0.69% | 0.2% | 0.15% | 0.05% |
| Jun 2026 | 98.8% | 0.84% | 0.2% | 0.15% | 0.05% |
| Jul 2026 | 98.7% | 0.94% | 0.2% | 0.1% | 0.05% |
| Aug 2026 | 98.9% | 0.75% | 0.2% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the M-Files and Objective comparison changed over the last 12 months?
3 findings
- M-Files was ahead of Objective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, M-Files’ estimated Share of Search among document management software in New Zealand moved from 0.93% to 0.75%, and its estimated monthly branded searches moved from 190 to 150.
- Across the 11 months ending August 2026, Objective’s estimated Share of Search among document management software in New Zealand held steady at 0.2%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand document management software in August 2026?
1 change
Estimated monthly branded searches for M-Files in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using M-Files’ and Objective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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