How popular isKarbon in search?
In August 2026, there were an estimated 20 branded searches for Karbon in New Zealand which held steady over the last 11 months. Karbon holds 0.81% estimated Share of Search among New Zealand accounting practice software and is ranked 4th of 4 competitors for search popularity.
Xero Practice Manager61.7%
FYI Docs35.9%
Ignition1.6%
Karbon0.81%
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Which accounting practice software compete with Karbon?
Share of Search by month for Xero Practice Manager, FYI Docs, Karbon. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero Practice Manager | FYI Docs | Ignition | Karbon |
|---|---|---|---|---|
| Oct 2025 | 62% | 34.9% | 2.4% | 0.78% |
| Nov 2025 | 60.5% | 36.6% | 1.6% | 1.2% |
| Dec 2025 | 59.9% | 37.5% | 1.6% | 1% |
| Jan 2026 | 56.2% | 41% | 1.1% | 1.7% |
| Feb 2026 | 56.2% | 41.7% | 1.2% | 0.83% |
| Mar 2026 | 60.2% | 34.9% | 4.2% | 0.69% |
| Apr 2026 | 57.8% | 39.9% | 1.3% | 0.9% |
| May 2026 | 61.9% | 35.3% | 1.6% | 1.2% |
| Jun 2026 | 59.6% | 38.1% | 1.5% | 0.75% |
| Jul 2026 | 57.6% | 38.9% | 2.6% | 0.87% |
| Aug 2026 | 61.7% | 35.9% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1.5K | +15.9% | +4.1 points | |
| 2, held 2nd | 35.9% | 890 | 0% | -3 points | |
| 3, held 3rd | 1.6% | 40 | -33.3% | -1 points | |
| 4, held 4th | 0.81% | 20 | 0% | -0.1 points |
61.7%
held 1st · 1.5K estimated branded searches · +15.9% vs prior month · +4.1 points
2.
FYI Docs35.9%
held 2nd · 890 estimated branded searches · 0% vs prior month · -3 points
3.
Ignition1.6%
held 3rd · 40 estimated branded searches · -33.3% vs prior month · -1 points
4.
Karbon0.81%
held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Karbon and its closest rivals
How has branded search demand for Karbon changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Karbon in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Karbon’s estimated Share of Search among accounting practice software in New Zealand held steady, from 0.78% to 0.81%.
How did search popularity change for New Zealand accounting practice software in August 2026?
3 changes
In August 2026, Xero Practice Manager gained estimated Share of Search among accounting practice software in New Zealand, from 57.6% to 61.7%.
In August 2026, FYI Docs lost estimated Share of Search among accounting practice software in New Zealand, from 38.9% to 35.9%.
In August 2026, Ignition lost estimated Share of Search among accounting practice software in New Zealand, from 2.6% to 1.6%.
How is Karbon measured?
Brandwave collects information about searches that people make online using Karbon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- karbon hq
- karbon practice management
- karbon workflow
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Is Karbon your brand?
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