MYOB Practice vs Xero Practice Manager:Which is more popular?
In September 2026, Xero Practice Manager had more branded searches than MYOB Practice among accounting practice software in New Zealand. Xero Practice Manager had about 690 branded searches, while MYOB Practice had 610. Xero Practice Manager made up 33% of all accounting practice software searches we track, and MYOB Practice accounted for 29.2%. When we asked ChatGPT and Google AI Overviews about accounting practice software, both MYOB Practice and Xero Practice Manager appeared in all five answers. Xero Practice Manager was mentioned before MYOB Practice in every answer.
Who do people search for more?
Xero Practice Manager, about 13% more searches than MYOB Practice
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Xero Practice Manager, named ahead of MYOB Practice in every answer
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Top accounting practice software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MYOB Practice and Xero Practice Manager showed up in all five answers. Xero Practice Manager was listed before MYOB Practice in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Xero Practice Manager1st
Karbon2nd
FYI3rd
MYOB Practice4th
Ignition5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounting practice software
5 answers
Asked ChatGPT
“Which accounting practice software should I use in New Zealand?”
Asked ChatGPT
“What are the best accounting practice software tools in New Zealand?”
Asked ChatGPT
“What's the best accounting practice software in New Zealand for practice management?”
Searched Google, AI Overview
“accounting practice software”
Searched Google, AI Overview
“accounting software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is MYOB Practice or Xero Practice Manager more popular in search?
This chart shows how often people search Google for MYOB Practice and Xero Practice Manager by name. Each line represents a brand's share of searches for all five accounting practice software we track, month by month, from searches in New Zealand.
Share of searches by month for Xero Practice Manager, MYOB Practice. The figures are in the table below the chart.
View monthly share of searches table
| Month | FYI | Xero Practice Manager | MYOB Practice | Ignition | Karbon |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 37.9% | 8.8% | 3.3% | 1.1% |
| Nov 2025 | 54.3% | 35.4% | 6.1% | 2.4% | 1.8% |
| Dec 2025 | 54.5% | 32.6% | 9.1% | 2.3% | 1.5% |
| Jan 2026 | 54.5% | 30.6% | 11.2% | 1.5% | 2.2% |
| Feb 2026 | 54.6% | 34.1% | 8.6% | 1.6% | 1.1% |
| Mar 2026 | 43.3% | 36.5% | 14.2% | 5.2% | 0.86% |
| Apr 2026 | 54.3% | 34.8% | 7.9% | 1.8% | 1.2% |
| May 2026 | 50.9% | 38.9% | 6.3% | 2.3% | 1.7% |
| Jun 2026 | 54.9% | 37.5% | 4.3% | 2.2% | 1.1% |
| Jul 2026 | 54.6% | 36.2% | 4.3% | 3.7% | 1.2% |
| Aug 2026 | 53.9% | 38.8% | 3.6% | 2.4% | 1.2% |
| Sep 2026 | 34.9% | 33% | 29.2% | 1.4% | 1.4% |
How has the MYOB Practice and Xero Practice Manager comparison changed over the last 12 months?
3 findings
- Xero Practice Manager was ahead of MYOB Practice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand moved from 8.8% to 29.2%, and its estimated monthly branded searches moved from 160 to 610.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in New Zealand moved from 37.9% to 33%, and its estimated monthly branded searches held steady at 690.
How did search popularity change for New Zealand accounting practice software in September 2026?
2 changes
In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%.
In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using MYOB Practice’s and Xero Practice Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MYOB Practice
2 branded search terms
- myob practice
- myob practice manager
Xero Practice Manager
4 branded search terms
- xero practice manager
- xero xpm
- xeropracticemanager
- xpm
Other head-to-heads among accounting practice software
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