Brandwave

FYI vs Xero Practice Manager:Which is more popular?

In September 2026, FYI had more branded searches than Xero Practice Manager among accounting practice software in New Zealand. FYI had about 730 branded searches, while Xero Practice Manager had 690. FYI made up 34.9% of all accounting practice software searches we track, and Xero Practice Manager accounted for 33%. When we asked ChatGPT and Google AI Overviews about accounting practice software, Xero Practice Manager appeared in all five answers and FYI in three. Xero Practice Manager was mentioned before FYI in four out of five answers.

Among accounting practice software in New Zealand in September 2026

Who do people search for more?

FYI, about 6% more searches than Xero Practice Manager

FYI 730 searchesXero Practice Manager 690 searches

Who does AI mention more?

Xero Practice Manager, mentioned in every answer we collected

Xero Practice Manager in 5 of 5FYI in 3 of 5

Who does AI recommend more?

Xero Practice Manager, named ahead of FYI in 4 of 5 answers

Xero Practice Manager first in 4FYI first in 1

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Top accounting practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero Practice Manager appeared in all five answers. FYI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xero Practice Manager was listed before FYI in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Practice Manager1st
  2. Karbon2nd
  3. FYI3rd
  4. MYOB Practice4th
  5. Ignition5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounting practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is FYI or Xero Practice Manager more popular in search?

This chart shows how often people search Google for FYI and Xero Practice Manager by name. Each line represents a brand's share of searches for all five accounting practice software we track, month by month, from searches in New Zealand.

FYI and Xero Practice Manager among accounting practice software in New Zealand, by month

Share of searches by month for FYI, Xero Practice Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthFYIXero Practice ManagerMYOB PracticeIgnitionKarbon
Oct 202548.9%37.9%8.8%3.3%1.1%
Nov 202554.3%35.4%6.1%2.4%1.8%
Dec 202554.5%32.6%9.1%2.3%1.5%
Jan 202654.5%30.6%11.2%1.5%2.2%
Feb 202654.6%34.1%8.6%1.6%1.1%
Mar 202643.3%36.5%14.2%5.2%0.86%
Apr 202654.3%34.8%7.9%1.8%1.2%
May 202650.9%38.9%6.3%2.3%1.7%
Jun 202654.9%37.5%4.3%2.2%1.1%
Jul 202654.6%36.2%4.3%3.7%1.2%
Aug 202653.9%38.8%3.6%2.4%1.2%
Sep 202634.9%33%29.2%1.4%1.4%

How has the FYI and Xero Practice Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand accounting practice software in September 2026?

2 changes
  1. In September 2026, FYI lost share of searches among accounting practice software in New Zealand, from 53.9% to 34.9%.

  2. In September 2026, Xero Practice Manager lost share of searches among accounting practice software in New Zealand, from 38.8% to 33%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using FYI’s and Xero Practice Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FYI

2 branded search terms

  • fyi docs
  • fyi practice management

Xero Practice Manager

4 branded search terms

  • xero practice manager
  • xero xpm
  • xeropracticemanager
  • xpm

How the Brand Demand Index is measured

Other head-to-heads among accounting practice software

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