Heathcotes vs PB Tech:Which is more popular by branded search in New Zealand?
In August 2026, PB Tech had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. PB Tech was estimated to have 344K branded searches compared to Heathcotes’ 10.7K, and held a 31% Share of Search versus Heathcotes’ 0.96%.
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Which is more popular in search, Heathcotes or PB Tech?
Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PB Tech, Heathcotes. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Noel Leeming | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Appliances |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 22.4% | 15.7% | 1.2% | 0.78% | 0.52% | 0.12% |
| Nov 2025 | 30.8% | 28.9% | 22.5% | 15.8% | 0.97% | 0.77% | 0.24% | 0.1% |
| Dec 2025 | 26% | 30.9% | 24.5% | 16.6% | 0.84% | 0.84% | 0.25% | 0.09% |
| Jan 2026 | 29.6% | 29.1% | 23.1% | 15.6% | 1.2% | 1% | 0.28% | 0.09% |
| Feb 2026 | 30.2% | 29.4% | 22.7% | 15.2% | 1.1% | 0.98% | 0.22% | 0.11% |
| Mar 2026 | 32.7% | 27.1% | 21.2% | 16.7% | 1% | 0.85% | 0.3% | 0.2% |
| Apr 2026 | 27.8% | 27.8% | 25.3% | 16.7% | 1% | 0.84% | 0.3% | 0.11% |
| May 2026 | 29.4% | 28.5% | 22.2% | 17.4% | 1.3% | 0.89% | 0.21% | 0.11% |
| Jun 2026 | 30.8% | 29.9% | 23.9% | 12.8% | 1.2% | 1.1% | 0.18% | 0.1% |
| Jul 2026 | 30.6% | 30.4% | 23.6% | 12.7% | 1.4% | 0.96% | 0.33% | 0.11% |
| Aug 2026 | 31% | 29.9% | 23.5% | 12.8% | 1.4% | 0.96% | 0.34% | 0.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Heathcotes and PB Tech comparison changed over the last 12 months?
3 findings
- PB Tech was ahead of Heathcotes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heathcotes’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.78% to 0.96%, and its estimated monthly branded searches moved from 10.4K to 10.7K.
- Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 29.9% to 31%, and its estimated monthly branded searches moved from 398K to 344K.
How did search popularity change for New Zealand appliance and electronics retailers in August 2026?
1 change
Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heathcotes’ and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heathcotes
9 branded search terms
- heathcotes
- heathcotes appliances
- heathcotes cambridge
- heathcotes co nz
- heathcotes near me
- heathcotes nz
- heathcotes online
- heathcotes store
- heathcotes tv
PB Tech
25 branded search terms
- Pb Tech
- pb tech computers
- pb tech gaming pc
- pb tech ipad
- pb tech laptops
- pb tech lower hutt
- pb tech near me
- pb tech nelson
- pb tech new market
- pb tech online
- pb tech phones
- pb tech power bank
- pb tech queen street
- pb tech sale
- pb tech samsung phones
- pb tech st luke
- pb tech sylvia park
- pb tech trade in
- pb tech tvs
- pbtech blackfriday
- pbtech co nz
- pbtech gaming pc
- pbtech glenfield
- pbtech nz
- pbtech tablets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.