Harvey Norman vs Heathcotes:Which is more popular by branded search in New Zealand?
In August 2026, Harvey Norman had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. Harvey Norman was estimated to have 142K branded searches compared to Heathcotes’ 10.7K, and held a 12.8% Share of Search versus Heathcotes’ 0.96%.
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Which is more popular in search, Harvey Norman or Heathcotes?
Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harvey Norman, Heathcotes. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Noel Leeming | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Appliances |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 22.4% | 15.7% | 1.2% | 0.78% | 0.52% | 0.12% |
| Nov 2025 | 30.8% | 28.9% | 22.5% | 15.8% | 0.97% | 0.77% | 0.24% | 0.1% |
| Dec 2025 | 26% | 30.9% | 24.5% | 16.6% | 0.84% | 0.84% | 0.25% | 0.09% |
| Jan 2026 | 29.6% | 29.1% | 23.1% | 15.6% | 1.2% | 1% | 0.28% | 0.09% |
| Feb 2026 | 30.2% | 29.4% | 22.7% | 15.2% | 1.1% | 0.98% | 0.22% | 0.11% |
| Mar 2026 | 32.7% | 27.1% | 21.2% | 16.7% | 1% | 0.85% | 0.3% | 0.2% |
| Apr 2026 | 27.8% | 27.8% | 25.3% | 16.7% | 1% | 0.84% | 0.3% | 0.11% |
| May 2026 | 29.4% | 28.5% | 22.2% | 17.4% | 1.3% | 0.89% | 0.21% | 0.11% |
| Jun 2026 | 30.8% | 29.9% | 23.9% | 12.8% | 1.2% | 1.1% | 0.18% | 0.1% |
| Jul 2026 | 30.6% | 30.4% | 23.6% | 12.7% | 1.4% | 0.96% | 0.33% | 0.11% |
| Aug 2026 | 31% | 29.9% | 23.5% | 12.8% | 1.4% | 0.96% | 0.34% | 0.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Harvey Norman and Heathcotes comparison changed over the last 12 months?
3 findings
- Harvey Norman was ahead of Heathcotes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 15.7% to 12.8%, and its estimated monthly branded searches moved from 209K to 142K.
- Across the 11 months ending August 2026, Heathcotes’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.78% to 0.96%, and its estimated monthly branded searches moved from 10.4K to 10.7K.
How did search popularity change for New Zealand appliance and electronics retailers in August 2026?
1 change
Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harvey Norman’s and Heathcotes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
10 branded search terms
- Harvey Norman
- harvey norman appliances
- harvey norman beds
- harvey norman computers
- harvey norman electronics
- harvey norman furniture
- harvey norman furniture store
- harvey norman laptops
- harvey norman mattresses
- harvey norman tvs
Heathcotes
9 branded search terms
- heathcotes
- heathcotes appliances
- heathcotes cambridge
- heathcotes co nz
- heathcotes near me
- heathcotes nz
- heathcotes online
- heathcotes store
- heathcotes tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.