Brandwave

First National Real Estate vs iSellProperty:Which is more popular?

In September 2026, First National Real Estate had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. First National Real Estate had about 100 branded searches, while iSellProperty had 10. First National Real Estate made up 2.6% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, iSellProperty appeared in two of the three answers and First National Real Estate in one. First National Real Estate and iSellProperty were each mentioned first in one of the two answers that named either.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

First National Real Estate, about 10 searches for every 1 for iSellProperty

First National Real Estate 100 searchesiSellProperty 10 searches

Who does AI mention more?

iSellProperty, mentioned in 2 of 3 answers, First National Real Estate in 1

iSellProperty in 2 of 3First National Real Estate in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

First National Real Estate first in 1iSellProperty first in 1

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. First National Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. First National Real Estate and iSellProperty were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First National Real Estate or iSellProperty more popular in search?

This chart shows how often people search Google for First National Real Estate and iSellProperty by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

First National Real Estate and iSellProperty among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for First National Real Estate, iSellProperty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the First National Real Estate and iSellProperty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

1 change

  1. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 12 measured months, from 130 to 100 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First National Real Estate’s and iSellProperty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First National Real Estate

2 branded search terms

  • first national real estate
  • first national rotorua

iSellProperty

1 branded search term

  • isellproperty

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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