Employsure vs HR Today:Which is more popular?
In September 2026, Employsure had more branded searches than HR Today among HR software and advisory platforms in New Zealand. Employsure had about 390 branded searches, while HR Today had 40. Employsure made up 1.7% of all HR software and advisory platform searches we track, and HR Today accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about HR software and advisory platforms, Employsure and HR Today each appeared in three of the five answers. HR Today was mentioned before Employsure in two out of three answers that named either.
Who do people search for more?
Employsure, about 10 searches for every 1 for HR Today
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
HR Today, named ahead of Employsure in 2 of 3 answers
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Top HR software and advisory platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Employsure and HR Today were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HR Today was listed before Employsure in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software and advisory platforms
5 answers
Asked ChatGPT
“Which HR advisory platform should I use in New Zealand?”
Asked ChatGPT
“What are the best HR advisory platforms in New Zealand?”
Asked ChatGPT
“What's the best HR advisory platform in New Zealand for small employers?”
Searched Google, AI Overview
“hr software nz”
Searched Google, AI Overview
“best hr platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Employsure or HR Today more popular in search?
This chart shows how often people search Google for Employsure and HR Today by name. Each line represents a brand's share of searches for all eight HR software and advisory platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Employsure, HR Today. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | MyHR | BrightHR | Employsure | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 31.8% | 10.5% | 3.4% | 2.3% | 1.9% | 0.86% | 0.14% |
| Nov 2025 | 45.8% | 36.1% | 11.6% | 2.6% | 1.7% | 1.5% | 0.58% | 0.13% |
| Dec 2025 | 46.2% | 36.4% | 12% | 2.1% | 1.2% | 1.5% | 0.49% | 0.16% |
| Jan 2026 | 45.2% | 35.5% | 12.4% | 2.6% | 1.7% | 1.8% | 0.75% | 0.11% |
| Feb 2026 | 44.9% | 35.4% | 11.8% | 3.2% | 1.7% | 2.1% | 0.69% | 0.21% |
| Mar 2026 | 44.7% | 35.3% | 12.6% | 2.6% | 1.7% | 2.1% | 0.87% | 0.17% |
| Apr 2026 | 44.9% | 35.3% | 12.3% | 3.1% | 1.7% | 1.8% | 0.69% | 0.21% |
| May 2026 | 46.5% | 36.7% | 10.5% | 2.7% | 1.4% | 1.5% | 0.63% | 0.09% |
| Jun 2026 | 46.2% | 36.3% | 11.7% | 2.1% | 1.2% | 1.8% | 0.54% | 0.13% |
| Jul 2026 | 46.8% | 37% | 10.5% | 1.8% | 1.8% | 1.5% | 0.5% | 0.23% |
| Aug 2026 | 45.9% | 35.8% | 12.9% | 2.1% | 1.4% | 1.2% | 0.62% | 0.18% |
| Sep 2026 | 45.9% | 36% | 12.8% | 1.7% | 1.4% | 1.4% | 0.53% | 0.18% |
How has the Employsure and HR Today comparison changed over the last 12 months?
3 findings
- Employsure was ahead of HR Today in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Employsure’s share of searches among HR software and advisory platforms in New Zealand moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 720 to 390.
- Across the 12 months ending September 2026, HR Today’s share of searches among HR software and advisory platforms in New Zealand moved from 0.14% to 0.18%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand HR software and advisory platforms in September 2026?
2 changes
Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Employsure’s and HR Today’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Employsure
1 branded search term
- employsure
HR Today
1 branded search term
- hr today
Other head-to-heads among HR software and advisory platforms
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