draw.io vs Whimsical:Which is more popular by branded search in New Zealand?
In August 2026, draw.io had more branded searches than Whimsical among diagramming tools in New Zealand. draw.io was estimated to have 4.1K branded searches compared to Whimsical’s 3K, and held a 30.6% Share of Search versus Whimsical’s 22.7%.
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Which is more popular in search, draw.io or Whimsical?
Compare the flowchart and diagramming tools New Zealand teams map processes and systems with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for draw.io, Whimsical. The figures are in the table below the chart.
View monthly share of search table
| Month | draw.io | Lucidchart | Whimsical | Microsoft Visio | Creately |
|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 17.3% | 26.1% | 21.7% | 0.86% |
| Nov 2025 | 26.9% | 17.7% | 33.9% | 20.8% | 0.62% |
| Dec 2025 | 23% | 14.2% | 40.6% | 21.6% | 0.61% |
| Jan 2026 | 20.9% | 14.5% | 41.3% | 22.6% | 0.68% |
| Feb 2026 | 27.6% | 17.8% | 28.8% | 25.2% | 0.61% |
| Mar 2026 | 29% | 24.2% | 24.2% | 21.9% | 0.71% |
| Apr 2026 | 29.2% | 21.1% | 30% | 19.1% | 0.54% |
| May 2026 | 34.3% | 23.8% | 23.3% | 18.1% | 0.56% |
| Jun 2026 | 30.7% | 20.8% | 29.7% | 18.5% | 0.36% |
| Jul 2026 | 30.4% | 20.6% | 29% | 19.7% | 0.36% |
| Aug 2026 | 30.6% | 25.6% | 22.7% | 20.6% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the draw.io and Whimsical comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Whimsical took it in November 2025, draw.io took it in March 2026, Whimsical took it in April 2026, draw.io took it in May 2026.
- Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand moved from 34.1% to 30.6%, and its estimated monthly branded searches moved from 4K to 4.1K.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand moved from 26.1% to 22.7%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand diagramming tools in August 2026?
2 changes
In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.
In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using draw.io’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
draw.io
18 branded search terms
- diagrams net
- diagrams net draw io
- draw io
- draw io diagram
- draw io diagrams net
- draw io download
- draw io flowchart
- draw io flowchart maker
- draw io online
- draw io org chart
- draw io process map
- draw io whiteboard
- drawio
- drawio com
- drawio diagram
- drawio flowchart
- drawio org chart
- drawio whiteboard
Whimsical
8 branded search terms
- whimsical
- whimsical com
- whimsical diagram
- whimsical flowchart
- whimsical near me
- whimsical nz
- whimsical online
- whimsical org chart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.