Brandwave

Microsoft Visio vs Miro:Which is more popular?

In September 2026, Miro had more branded searches than Microsoft Visio among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Microsoft Visio had 1,920. Miro made up 55.6% of all diagramming tool searches we track, and Microsoft Visio accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about diagramming tools, both Microsoft Visio and Miro appeared in all five answers. Microsoft Visio was mentioned before Miro in three out of four answers.

Among diagramming tools in New Zealand in September 2026

Who do people search for more?

Miro, about 6 searches for every 1 for Microsoft Visio

Miro 12.2K searchesMicrosoft Visio 1.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft Visio in 5 of 5Miro in 5 of 5

Who does AI recommend more?

Microsoft Visio, named ahead of Miro in 3 of 4 answers

Microsoft Visio first in 3Miro first in 1

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Top diagramming tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Microsoft Visio and Miro showed up in all five answers. Microsoft Visio was listed before Miro in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart1st
  3. Microsoft Visio3rd
  4. Miro4th
  5. Whimsical–
  6. Creately–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Visio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Visio or Miro more popular in search?

This chart shows how often people search Google for Microsoft Visio and Miro by name. Each line represents a brand's share of searches for all six diagramming tools we track, month by month, from searches in New Zealand.

Microsoft Visio and Miro among diagramming tools in New Zealand, by month

Share of searches by month for Miro, Microsoft Visio. The figures are in the table below the chart.

View monthly share of searches table
MonthMiroWhimsicaldraw.ioLucidchartMicrosoft VisioCreately
Oct 202559%9.6%14.3%7.6%9.1%0.36%
Nov 202559.2%11.8%11.7%7.9%9.1%0.24%
Dec 202564.6%12.5%8.5%5.7%8.4%0.26%
Jan 202661.3%15%8%6.3%9.2%0.25%
Feb 202658.1%11.6%11.5%7.7%10.9%0.29%
Mar 202659.6%9.6%11.8%9.6%9.2%0.29%
Apr 202655.6%13.4%13.3%8.7%8.8%0.27%
May 202650.4%11.9%17.9%9.9%9.6%0.29%
Jun 202657.1%13.3%13.3%7.5%8.6%0.18%
Jul 202656.5%13.4%13.3%7.7%8.9%0.18%
Aug 202656.4%11%13.6%9.4%9.4%0.26%
Sep 202655.6%13.4%13.3%8.8%8.8%0.09%

How has the Microsoft Visio and Miro comparison changed over the last 12 months?

3 findings
  • Miro was ahead of Microsoft Visio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Microsoft Visio’s share of searches among diagramming tools in New Zealand moved from 9.1% to 8.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Miro’s share of searches among diagramming tools in New Zealand moved from 59% to 55.6%, and its estimated monthly branded searches moved from 14.8K to 12.2K.

How did search popularity change for New Zealand diagramming tools in September 2026?

2 changes

  1. In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%.

  2. In September 2026, Microsoft Visio lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Microsoft Visio’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Visio

8 branded search terms

  • microsoft visio
  • microsoft visio diagram
  • microsoft visio flowchart
  • microsoftvisio
  • ms visio
  • visio
  • visio dl
  • visio viewer

Miro

2 branded search terms

  • miro
  • miro mindmap

How the Brand Demand Index is measured

Other head-to-heads among diagramming tools

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