draw.io vs Whimsical:Which is more popular?
In September 2026, draw.io and Whimsical were level in searches among diagramming tools in New Zealand, with an estimated 2.9K branded searches each, at 13.3% and 13.4% of the total. When we asked ChatGPT and Google AI Overviews about diagramming tools, draw.io appeared in all five answers and Whimsical in none.
Who do people search for more?
Whimsical and draw.io are searched for about as often as each other.
Who does AI mention more?
draw.io, mentioned in every answer we collected
Who does AI recommend more?
draw.io, the only one of the two named
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Top diagramming tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, draw.io appeared in all five answers. Whimsical did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- draw.io1st
Lucidchart1st
Microsoft Visio3rd
Miro4th
Whimsical–
Creately–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Visio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diagramming tools
5 answers
Asked ChatGPT
“Which diagramming tool should I use in New Zealand?”
Asked ChatGPT
“What are the best diagramming tools in New Zealand?”
Asked ChatGPT
“What's the best diagramming tool in New Zealand for flowcharts?”
Searched Google, AI Overview
“diagramming tools”
Searched Google, AI Overview
“flowchart software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is draw.io or Whimsical more popular in search?
This chart shows how often people search Google for draw.io and Whimsical by name. Each line represents a brand's share of searches for all six diagramming tools we track, month by month, from searches in New Zealand.
Share of searches by month for Whimsical, draw.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miro | Whimsical | draw.io | Lucidchart | Microsoft Visio | Creately |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 9.6% | 14.3% | 7.6% | 9.1% | 0.36% |
| Nov 2025 | 59.2% | 11.8% | 11.7% | 7.9% | 9.1% | 0.24% |
| Dec 2025 | 64.6% | 12.5% | 8.5% | 5.7% | 8.4% | 0.26% |
| Jan 2026 | 61.3% | 15% | 8% | 6.3% | 9.2% | 0.25% |
| Feb 2026 | 58.1% | 11.6% | 11.5% | 7.7% | 10.9% | 0.29% |
| Mar 2026 | 59.6% | 9.6% | 11.8% | 9.6% | 9.2% | 0.29% |
| Apr 2026 | 55.6% | 13.4% | 13.3% | 8.7% | 8.8% | 0.27% |
| May 2026 | 50.4% | 11.9% | 17.9% | 9.9% | 9.6% | 0.29% |
| Jun 2026 | 57.1% | 13.3% | 13.3% | 7.5% | 8.6% | 0.18% |
| Jul 2026 | 56.5% | 13.4% | 13.3% | 7.7% | 8.9% | 0.18% |
| Aug 2026 | 56.4% | 11% | 13.6% | 9.4% | 9.4% | 0.26% |
| Sep 2026 | 55.6% | 13.4% | 13.3% | 8.8% | 8.8% | 0.09% |
How has the draw.io and Whimsical comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Whimsical took it in November 2025, draw.io took it in March 2026, Whimsical took it in April 2026, draw.io took it in May 2026, Whimsical took it in June 2026, draw.io took it in August 2026, Whimsical took it in September 2026.
- Across the 12 months ending September 2026, draw.io’s share of searches among diagramming tools in New Zealand moved from 14.3% to 13.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming tools in New Zealand moved from 9.6% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for New Zealand diagramming tools in September 2026?
2 changes
In September 2026, Whimsical overtook draw.io to rank 2nd among diagramming tools in New Zealand, with 13.4% of the searches.
Estimated monthly branded searches for draw.io in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using draw.io’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among diagramming tools
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