Brandwave

Diagramming tools in New Zealand:Which brands are most popular in search?

In August 2026, draw.io was the most searched among diagramming tools in New Zealand, with an estimated 4.1K branded searches and 30.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. draw.io30.6%
  2. Lucidchart25.6%
  3. Whimsical22.7%
  4. Microsoft Visio20.6%
  5. Creately0.52%

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Share of SearchLeaderboard

Compare the flowchart and diagramming tools New Zealand teams map processes and systems with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among diagramming tools in New Zealand, by month

Share of Search by month for draw.io, Lucidchart, Whimsical, Microsoft Visio. The figures are in the table below the chart.

View monthly share of search table
Monthdraw.ioLucidchartWhimsicalMicrosoft VisioCreately
Oct 202534.1%17.3%26.1%21.7%0.86%
Nov 202526.9%17.7%33.9%20.8%0.62%
Dec 202523%14.2%40.6%21.6%0.61%
Jan 202620.9%14.5%41.3%22.6%0.68%
Feb 202627.6%17.8%28.8%25.2%0.61%
Mar 202629%24.2%24.2%21.9%0.71%
Apr 202629.2%21.1%30%19.1%0.54%
May 202634.3%23.8%23.3%18.1%0.56%
Jun 202630.7%20.8%29.7%18.5%0.36%
Jul 202630.4%20.6%29%19.7%0.36%
Aug 202630.6%25.6%22.7%20.6%0.52%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.draw.io

    30.6%

    held 1st · 4.1K estimated branded searches · +23% vs prior month · +0.2 points

  2. 2.Lucidchart

    25.6%

    moved from 3rd to 2nd · 3.5K estimated branded searches · +52% vs prior month · +5.1 points

  3. 3.Whimsical

    22.7%

    moved from 2nd to 3rd · 3K estimated branded searches · -4.7% vs prior month · -6.4 points

  4. 4.Microsoft Visio

    20.6%

    held 4th · 2.8K estimated branded searches · +27.6% vs prior month · +0.9 points

  5. 5.Creately

    0.52%

    held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among diagramming tools in New Zealand?

In August 2026, draw.io was the most searched among diagramming tools in New Zealand, with an estimated 4.1K branded searches and 30.6% estimated Share of Search within this set. Lucidchart is in 2nd place, 5 percentage points behind at 25.6% Share of Search.

New Zealand diagramming tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
draw.io34.1% → 30.6%34.3%May 202620.9%Jan 20261st
Lucidchart17.3% → 25.6%25.6%Aug 202614.2%Dec 20254th → 2nd
Whimsical26.1% → 22.7%41.3%Jan 202622.7%Aug 20262nd → 3rd
Microsoft Visio21.7% → 20.6%25.2%Feb 202618.1%May 20263rd → 4th
Creately0.86% → 0.52%0.86%Oct 20250.36%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand decreased from 34.1% to 30.6%.
  • Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming tools in New Zealand increased from 17.3% to 25.6%.
  • Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand decreased from 26.1% to 22.7%.
  • Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand decreased from 21.7% to 20.6%.
  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand peaked at 34.3% in May 2026 and was lowest at 20.9% in January 2026.
  • Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming tools in New Zealand peaked at 25.6% in August 2026 and was lowest at 14.2% in December 2025.
  • Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand peaked at 41.3% in January 2026 and was lowest at 22.7% in August 2026.
  • Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand peaked at 25.2% in February 2026 and was lowest at 18.1% in May 2026.
  • Across the 11 months ending August 2026, Lucidchart rose from 4th to 2nd among diagramming tools in New Zealand.
  • Across the 11 months ending August 2026, Whimsical fell from 2nd to 3rd among diagramming tools in New Zealand.
  • Across the 11 months ending August 2026, Microsoft Visio fell from 3rd to 4th among diagramming tools in New Zealand.
  • Across the 11 months ending August 2026, Creately held steady: its estimated Share of Search among diagramming tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand diagramming tools in August 2026?

  1. In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.

  2. In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%.

  3. In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.

  4. Estimated monthly branded searches for Creately in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

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