Brandwave

How popular isdraw.io?

In September 2026, people searched for draw.io by name about 2,930 times in New Zealand, a 19.3% decrease from the previous year. These searches made up 13.3% of all New Zealand diagramming tool searches, placing draw.io third out of six tools. When we asked both ChatGPT and Google AI Overviews about diagramming tools, draw.io appeared in all answers and was the joint most recommended of the six.

Search and AI answers in September 2026

draw.io is the third most searched of 6 competitors and the joint most recommended in AI answers.

  1. MiroShare of searches 55.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. WhimsicalShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. draw.ioShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LucidchartShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Microsoft VisioShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top diagramming tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, draw.io appeared in all five answers. draw.io is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart1st
  3. Microsoft Visio3rd
  4. Miro4th
  5. Whimsical–
  6. Creately–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Visio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which diagramming tools compete with draw.io?

draw.io against diagramming tools in New Zealand, by month

Share of searches by month for Miro, Whimsical, draw.io, Lucidchart, Microsoft Visio. The figures are in the table below the chart.

View monthly share of searches table
MonthMiroWhimsicaldraw.ioLucidchartMicrosoft VisioCreately
Oct 202559%9.6%14.3%7.6%9.1%0.36%
Nov 202559.2%11.8%11.7%7.9%9.1%0.24%
Dec 202564.6%12.5%8.5%5.7%8.4%0.26%
Jan 202661.3%15%8%6.3%9.2%0.25%
Feb 202658.1%11.6%11.5%7.7%10.9%0.29%
Mar 202659.6%9.6%11.8%9.6%9.2%0.29%
Apr 202655.6%13.4%13.3%8.7%8.8%0.27%
May 202650.4%11.9%17.9%9.9%9.6%0.29%
Jun 202657.1%13.3%13.3%7.5%8.6%0.18%
Jul 202656.5%13.4%13.3%7.7%8.9%0.18%
Aug 202656.4%11%13.6%9.4%9.4%0.26%
Sep 202655.6%13.4%13.3%8.8%8.8%0.09%

  1. 1.Miro

    55.6%

    Held 1st. 12.2K estimated branded searches, -18.7% vs prior month. Share -0.7 points.

  2. 2.Whimsical

    13.4%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.draw.io

    13.3%

    Moved from 2nd to 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

  4. 4.Lucidchart

    8.8%

    Held 4th. 1.9K estimated branded searches, -22.5% vs prior month. Share -0.6 points.

  5. 5.Microsoft Visio

    8.8%

    Held 5th. 1.9K estimated branded searches, -22.9% vs prior month. Share -0.6 points.

  6. 6.Creately

    0.09%

    Held 6th. 20 estimated branded searches, -71.4% vs prior month. Share -0.2 points.

Compare popularity between draw.io and its closest rivals

Every comparison with draw.io

8 comparisons

How has branded search demand for draw.io changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for draw.io in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, draw.io’s share of searches among diagramming tools in New Zealand decreased from 14.3% to 13.3%.
  • Across the 12 months ending September 2026, draw.io’s share of searches among diagramming tools in New Zealand peaked at 17.9% in May 2026 and was lowest at 8% in January 2026.
  • Across the 12 months ending September 2026, draw.io fell from 2nd to 3rd among diagramming tools in New Zealand.

How did search popularity change for New Zealand diagramming tools in September 2026?

6 changes

  1. In September 2026, Whimsical overtook draw.io to rank 2nd among diagramming tools in New Zealand, with 13.4% of the searches.

  2. In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%.

  3. In September 2026, Microsoft Visio lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

  4. In September 2026, Lucidchart lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

  5. Estimated monthly branded searches for Creately in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026.

  6. Estimated monthly branded searches for draw.io in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are draw.io’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using draw.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • draw io
  • draw io diagram
  • draw io flowchart
  • draw io whiteboard
  • drawio
  • drawio diagram
  • drawio flowchart
  • drawio whiteboard

Do you work for draw.io? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does draw.io compete?

draw.io is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Diagramming tools3rd of 613.3%Shown above
Online whiteboard tools2nd of 714.4%Show ranking
Creator with pink hair and a pink jacket

Is draw.io your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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