How popular isdraw.io?
In September 2026, people searched for draw.io by name about 2,930 times in New Zealand, a 19.3% decrease from the previous year. These searches made up 14.4% of all New Zealand online whiteboard tool searches, placing draw.io second out of seven tools. When we asked both ChatGPT and Google AI Overviews about online whiteboard tools, draw.io did not appear in any of the answers.
draw.io is the second most searched of 7 competitors and not listed in any AI answer.
MiroShare of searches 60.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
draw.ioShare of searches 14.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
LucidchartShare of searches 10.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ExcalidrawShare of searches 7.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
FigJamShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top online whiteboard tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, draw.io did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Miro1st
- FigJam2nd
Microsoft Whiteboard3rd
Mural4th- Excalidraw5th
- draw.io–
- Lucidchart–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FigJam4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Whiteboard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mural4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Excalidraw3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- draw.io0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lucidchart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about online whiteboard tools
4 answers
Asked ChatGPT
“Which online whiteboard tool should I use in New Zealand?”
Asked ChatGPT
“What are the best online whiteboard tools in New Zealand?”
Asked ChatGPT
“What's the best online whiteboard tool in New Zealand for team collaboration?”
Searched Google, AI Overview
“best whiteboard tool”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“collaboration whiteboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which online whiteboard tools compete with draw.io?
Share of searches by month for Miro, draw.io, Lucidchart, Excalidraw, FigJam, Microsoft Whiteboard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miro | draw.io | Lucidchart | Excalidraw | FigJam | Microsoft Whiteboard | Mural |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 15.6% | 8.5% | 5.6% | 3.9% | 2.1% | 0.13% |
| Nov 2025 | 64.4% | 12.8% | 8.9% | 6.9% | 4.8% | 2.1% | 0.11% |
| Dec 2025 | 70.4% | 9.3% | 6.4% | 6.2% | 6.3% | 1.2% | 0.14% |
| Jan 2026 | 68.8% | 9.2% | 7.1% | 6.9% | 6.2% | 1.8% | 0.14% |
| Feb 2026 | 64.3% | 12.7% | 8.7% | 6.8% | 5.3% | 2% | 0.16% |
| Mar 2026 | 62.3% | 12.3% | 11.3% | 5.4% | 6.5% | 2% | 0.17% |
| Apr 2026 | 60.1% | 14.3% | 11.1% | 6.3% | 6.4% | 1.6% | 0.15% |
| May 2026 | 53.3% | 18.9% | 14.3% | 8.1% | 3.8% | 1.4% | 0.17% |
| Jun 2026 | 61.4% | 14.3% | 10.8% | 7.8% | 3.6% | 1.9% | 0.2% |
| Jul 2026 | 61% | 14.5% | 10.4% | 7.9% | 4.4% | 1.6% | 0.15% |
| Aug 2026 | 60.5% | 14.7% | 13.1% | 6.4% | 3.6% | 1.6% | 0.12% |
| Sep 2026 | 60.2% | 14.4% | 10.7% | 7.9% | 4.4% | 2.4% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 12.2K | -18.7% | -0.3 points | |
| 2, held 2nd | 14.4% | 2.9K | -19.9% | -0.3 points | |
| 3, held 3rd | 10.7% | 2.2K | -33.2% | -2.4 points | |
| 4, held 4th | 7.9% | 1.6K | 0% | +1.4 points | |
| 5, held 5th | 4.4% | 890 | 0% | +0.8 points | |
| 6, held 6th | 2.4% | 480 | +23.1% | +0.8 points | |
| 7, held 7th | 0.15% | 30 | 0% | 0 points |
1.
Miro60.2%
Held 1st. 12.2K estimated branded searches, -18.7% vs prior month. Share -0.3 points.
2.
draw.io14.4%
Held 2nd. 2.9K estimated branded searches, -19.9% vs prior month. Share -0.3 points.
10.7%
Held 3rd. 2.2K estimated branded searches, -33.2% vs prior month. Share -2.4 points.
7.9%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
FigJam4.4%
Held 5th. 890 estimated branded searches, 0% vs prior month. Share +0.8 points.
2.4%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.8 points.
7.
Mural0.15%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between draw.io and its closest rivals
Every comparison with draw.io
8 comparisons
How has branded search demand for draw.io changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for draw.io in New Zealand fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, draw.io’s share of searches among online whiteboard tools in New Zealand decreased from 15.6% to 14.4%.
- Across the 12 months ending September 2026, draw.io’s share of searches among online whiteboard tools in New Zealand peaked at 18.9% in May 2026 and was lowest at 9.2% in January 2026.
How did search popularity change for New Zealand online whiteboard tools in September 2026?
6 changes
In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%.
In September 2026, FigJam gained share of searches among online whiteboard tools in New Zealand, from 3.6% to 4.4%.
In September 2026, Microsoft Whiteboard gained share of searches among online whiteboard tools in New Zealand, from 1.6% to 2.4%.
In September 2026, Lucidchart lost share of searches among online whiteboard tools in New Zealand, from 13.1% to 10.7%.
Miro’s share of searches among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 61.4% to 60.2% in September 2026.
Estimated monthly branded searches for draw.io in New Zealand fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are draw.io’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using draw.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- draw io
- draw io diagram
- draw io flowchart
- draw io whiteboard
- drawio
- drawio diagram
- drawio flowchart
- drawio whiteboard
Do you work for draw.io? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does draw.io compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Diagramming tools | 3rd of 6 | 13.3% | Show ranking |
| Online whiteboard tools | 2nd of 7 | 14.4% | Shown above |
Is draw.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.