Brandwave

How popular isMiro?

In September 2026, people searched for Miro by name about 12,200 times in New Zealand, an 18% decrease from the previous year. These searches made up 60.2% of all New Zealand online whiteboard tool searches, placing Miro first out of seven tools. When we asked both ChatGPT and Google AI Overviews about online whiteboard tools, Miro appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Miro is the most searched of 7 competitors and the most recommended in AI answers.

  1. MiroShare of searches 60.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. draw.ioShare of searches 14.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. LucidchartShare of searches 10.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ExcalidrawShare of searches 7.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. FigJamShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top online whiteboard tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Miro appeared in all four answers. Miro is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. draw.io–
  7. Lucidchart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FigJam4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Whiteboard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mural4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Excalidraw3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • draw.io0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lucidchart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online whiteboard tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which online whiteboard tools compete with Miro?

Miro against online whiteboard tools in New Zealand, by month

Share of searches by month for Miro, draw.io, Lucidchart, Excalidraw, FigJam, Microsoft Whiteboard. The figures are in the table below the chart.

View monthly share of searches table
MonthMirodraw.ioLucidchartExcalidrawFigJamMicrosoft WhiteboardMural
Oct 202564.2%15.6%8.5%5.6%3.9%2.1%0.13%
Nov 202564.4%12.8%8.9%6.9%4.8%2.1%0.11%
Dec 202570.4%9.3%6.4%6.2%6.3%1.2%0.14%
Jan 202668.8%9.2%7.1%6.9%6.2%1.8%0.14%
Feb 202664.3%12.7%8.7%6.8%5.3%2%0.16%
Mar 202662.3%12.3%11.3%5.4%6.5%2%0.17%
Apr 202660.1%14.3%11.1%6.3%6.4%1.6%0.15%
May 202653.3%18.9%14.3%8.1%3.8%1.4%0.17%
Jun 202661.4%14.3%10.8%7.8%3.6%1.9%0.2%
Jul 202661%14.5%10.4%7.9%4.4%1.6%0.15%
Aug 202660.5%14.7%13.1%6.4%3.6%1.6%0.12%
Sep 202660.2%14.4%10.7%7.9%4.4%2.4%0.15%

  1. 1.Miro

    60.2%

    Held 1st. 12.2K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  2. 2.draw.io

    14.4%

    Held 2nd. 2.9K estimated branded searches, -19.9% vs prior month. Share -0.3 points.

  3. 3.Lucidchart

    10.7%

    Held 3rd. 2.2K estimated branded searches, -33.2% vs prior month. Share -2.4 points.

  4. 4.Excalidraw

    7.9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.FigJam

    4.4%

    Held 5th. 890 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Microsoft Whiteboard

    2.4%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.8 points.

  7. 7.Mural

    0.15%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miro and its closest rivals

Every comparison with Miro

8 comparisons

How has branded search demand for Miro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miro in New Zealand fell from 14.9K to 12.2K.
  • Across the 12 months ending September 2026, Miro’s share of searches among online whiteboard tools in New Zealand decreased from 64.2% to 60.2%.
  • Across the 12 months ending September 2026, Miro’s share of searches among online whiteboard tools in New Zealand peaked at 70.4% in December 2025 and was lowest at 53.3% in May 2026.

How did search popularity change for New Zealand online whiteboard tools in September 2026?

6 changes

  1. In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%.

  2. In September 2026, FigJam gained share of searches among online whiteboard tools in New Zealand, from 3.6% to 4.4%.

  3. In September 2026, Microsoft Whiteboard gained share of searches among online whiteboard tools in New Zealand, from 1.6% to 2.4%.

  4. In September 2026, Lucidchart lost share of searches among online whiteboard tools in New Zealand, from 13.1% to 10.7%.

  5. Miro’s share of searches among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 61.4% to 60.2% in September 2026.

  6. Estimated monthly branded searches for draw.io in New Zealand fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Miro’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miro
  • miro flowchart
  • miro mindmap
  • miro whiteboard

Do you work for Miro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miro compete?

Miro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Diagramming tools1st of 655.6%Show ranking
Online whiteboard tools1st of 760.2%Shown above
Creator with pink hair and a pink jacket

Is Miro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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