Brandwave

Microsoft Whiteboard vs Miro:Which is more popular?

In September 2026, Miro had more branded searches than Microsoft Whiteboard among online whiteboard tools in New Zealand. Miro had about 12,200 branded searches, while Microsoft Whiteboard had 480. Miro made up 60.2% of all online whiteboard tool searches we track, and Microsoft Whiteboard accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about online whiteboard tools, both Microsoft Whiteboard and Miro appeared in all four answers. Miro was mentioned before Microsoft Whiteboard in every answer.

Among online whiteboard tools in New Zealand in September 2026

Who do people search for more?

Miro, about 25 searches for every 1 for Microsoft Whiteboard

Miro 12.2K searchesMicrosoft Whiteboard 480 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft Whiteboard in 4 of 4Miro in 4 of 4

Who does AI recommend more?

Miro, named ahead of Microsoft Whiteboard in every answer

Miro first in 4Microsoft Whiteboard never first

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Top online whiteboard tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Microsoft Whiteboard and Miro showed up in all four answers. Miro was listed before Microsoft Whiteboard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. draw.io–
  7. Lucidchart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FigJam4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Whiteboard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mural4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Excalidraw3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • draw.io0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lucidchart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online whiteboard tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Whiteboard or Miro more popular in search?

This chart shows how often people search Google for Microsoft Whiteboard and Miro by name. Each line represents a brand's share of searches for all seven online whiteboard tools we track, month by month, from searches in New Zealand.

Microsoft Whiteboard and Miro among online whiteboard tools in New Zealand, by month

Share of searches by month for Miro, Microsoft Whiteboard. The figures are in the table below the chart.

View monthly share of searches table
MonthMirodraw.ioLucidchartExcalidrawFigJamMicrosoft WhiteboardMural
Oct 202564.2%15.6%8.5%5.6%3.9%2.1%0.13%
Nov 202564.4%12.8%8.9%6.9%4.8%2.1%0.11%
Dec 202570.4%9.3%6.4%6.2%6.3%1.2%0.14%
Jan 202668.8%9.2%7.1%6.9%6.2%1.8%0.14%
Feb 202664.3%12.7%8.7%6.8%5.3%2%0.16%
Mar 202662.3%12.3%11.3%5.4%6.5%2%0.17%
Apr 202660.1%14.3%11.1%6.3%6.4%1.6%0.15%
May 202653.3%18.9%14.3%8.1%3.8%1.4%0.17%
Jun 202661.4%14.3%10.8%7.8%3.6%1.9%0.2%
Jul 202661%14.5%10.4%7.9%4.4%1.6%0.15%
Aug 202660.5%14.7%13.1%6.4%3.6%1.6%0.12%
Sep 202660.2%14.4%10.7%7.9%4.4%2.4%0.15%

How has the Microsoft Whiteboard and Miro comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online whiteboard tools in September 2026?

2 changes
  1. In September 2026, Microsoft Whiteboard gained share of searches among online whiteboard tools in New Zealand, from 1.6% to 2.4%.

  2. Miro’s share of searches among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 61.4% to 60.2% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft Whiteboard’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Whiteboard

1 branded search term

  • microsoft whiteboard

Miro

4 branded search terms

  • miro
  • miro flowchart
  • miro mindmap
  • miro whiteboard

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard tools

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