Brandwave

draw.io vs Excalidraw:Which is more popular?

In September 2026, draw.io had more branded searches than Excalidraw among online whiteboard tools in New Zealand. draw.io had about 2,930 branded searches, while Excalidraw had 1,600. draw.io made up 14.4% of all online whiteboard tool searches we track, and Excalidraw accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about online whiteboard tools, Excalidraw appeared in three of the four answers and draw.io in none.

Among online whiteboard tools in New Zealand in September 2026

Who do people search for more?

draw.io, about 83% more searches than Excalidraw

draw.io 2.9K searchesExcalidraw 1.6K searches

Who does AI mention more?

Excalidraw, mentioned in 3 of 4 answers, draw.io in 0

Excalidraw in 3 of 4draw.io in 0 of 4

Who does AI recommend more?

Excalidraw, the only one of the two named

Excalidraw first in 3draw.io never named

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Top online whiteboard tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Excalidraw was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. draw.io did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. draw.io–
  7. Lucidchart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FigJam4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Whiteboard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mural4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Excalidraw3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • draw.io0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lucidchart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online whiteboard tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is draw.io or Excalidraw more popular in search?

This chart shows how often people search Google for draw.io and Excalidraw by name. Each line represents a brand's share of searches for all seven online whiteboard tools we track, month by month, from searches in New Zealand.

draw.io and Excalidraw among online whiteboard tools in New Zealand, by month

Share of searches by month for draw.io, Excalidraw. The figures are in the table below the chart.

View monthly share of searches table
MonthMirodraw.ioLucidchartExcalidrawFigJamMicrosoft WhiteboardMural
Oct 202564.2%15.6%8.5%5.6%3.9%2.1%0.13%
Nov 202564.4%12.8%8.9%6.9%4.8%2.1%0.11%
Dec 202570.4%9.3%6.4%6.2%6.3%1.2%0.14%
Jan 202668.8%9.2%7.1%6.9%6.2%1.8%0.14%
Feb 202664.3%12.7%8.7%6.8%5.3%2%0.16%
Mar 202662.3%12.3%11.3%5.4%6.5%2%0.17%
Apr 202660.1%14.3%11.1%6.3%6.4%1.6%0.15%
May 202653.3%18.9%14.3%8.1%3.8%1.4%0.17%
Jun 202661.4%14.3%10.8%7.8%3.6%1.9%0.2%
Jul 202661%14.5%10.4%7.9%4.4%1.6%0.15%
Aug 202660.5%14.7%13.1%6.4%3.6%1.6%0.12%
Sep 202660.2%14.4%10.7%7.9%4.4%2.4%0.15%

How has the draw.io and Excalidraw comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online whiteboard tools in September 2026?

2 changes
  1. In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%.

  2. Estimated monthly branded searches for draw.io in New Zealand fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using draw.io’s and Excalidraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

draw.io

8 branded search terms

  • draw io
  • draw io diagram
  • draw io flowchart
  • draw io whiteboard
  • drawio
  • drawio diagram
  • drawio flowchart
  • drawio whiteboard

Excalidraw

1 branded search term

  • excalidraw

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard tools

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