FigJam vs Miro:Which is more popular?
In September 2026, Miro had more branded searches than FigJam among online whiteboard tools in New Zealand. Miro had about 12,200 branded searches, while FigJam had 890. Miro made up 60.2% of all online whiteboard tool searches we track, and FigJam accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about online whiteboard tools, both FigJam and Miro appeared in all four answers. Miro was mentioned before FigJam in every answer.
Who do people search for more?
Miro, about 14 searches for every 1 for FigJam
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Miro, named ahead of FigJam in every answer
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Top online whiteboard tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both FigJam and Miro showed up in all four answers. Miro was listed before FigJam in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Miro1st
FigJam2nd
Microsoft Whiteboard3rd
Mural4th
Excalidraw5th
draw.io–
Lucidchart–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FigJam4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Whiteboard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mural4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Excalidraw3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- draw.io0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lucidchart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about online whiteboard tools
4 answers
Asked ChatGPT
“Which online whiteboard tool should I use in New Zealand?”
Asked ChatGPT
“What are the best online whiteboard tools in New Zealand?”
Asked ChatGPT
“What's the best online whiteboard tool in New Zealand for team collaboration?”
Searched Google, AI Overview
“best whiteboard tool”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“collaboration whiteboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is FigJam or Miro more popular in search?
This chart shows how often people search Google for FigJam and Miro by name. Each line represents a brand's share of searches for all seven online whiteboard tools we track, month by month, from searches in New Zealand.
Share of searches by month for Miro, FigJam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miro | draw.io | Lucidchart | Excalidraw | FigJam | Microsoft Whiteboard | Mural |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 15.6% | 8.5% | 5.6% | 3.9% | 2.1% | 0.13% |
| Nov 2025 | 64.4% | 12.8% | 8.9% | 6.9% | 4.8% | 2.1% | 0.11% |
| Dec 2025 | 70.4% | 9.3% | 6.4% | 6.2% | 6.3% | 1.2% | 0.14% |
| Jan 2026 | 68.8% | 9.2% | 7.1% | 6.9% | 6.2% | 1.8% | 0.14% |
| Feb 2026 | 64.3% | 12.7% | 8.7% | 6.8% | 5.3% | 2% | 0.16% |
| Mar 2026 | 62.3% | 12.3% | 11.3% | 5.4% | 6.5% | 2% | 0.17% |
| Apr 2026 | 60.1% | 14.3% | 11.1% | 6.3% | 6.4% | 1.6% | 0.15% |
| May 2026 | 53.3% | 18.9% | 14.3% | 8.1% | 3.8% | 1.4% | 0.17% |
| Jun 2026 | 61.4% | 14.3% | 10.8% | 7.8% | 3.6% | 1.9% | 0.2% |
| Jul 2026 | 61% | 14.5% | 10.4% | 7.9% | 4.4% | 1.6% | 0.15% |
| Aug 2026 | 60.5% | 14.7% | 13.1% | 6.4% | 3.6% | 1.6% | 0.12% |
| Sep 2026 | 60.2% | 14.4% | 10.7% | 7.9% | 4.4% | 2.4% | 0.15% |
How has the FigJam and Miro comparison changed over the last 12 months?
3 findings
- Miro was ahead of FigJam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FigJam’s share of searches among online whiteboard tools in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 910 to 890.
- Across the 12 months ending September 2026, Miro’s share of searches among online whiteboard tools in New Zealand moved from 64.2% to 60.2%, and its estimated monthly branded searches moved from 14.9K to 12.2K.
How did search popularity change for New Zealand online whiteboard tools in September 2026?
2 changes
In September 2026, FigJam gained share of searches among online whiteboard tools in New Zealand, from 3.6% to 4.4%.
Miro’s share of searches among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 61.4% to 60.2% in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using FigJam’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online whiteboard tools
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