Brandwave

How popular isdraw.io in search?

In August 2026, there were an estimated 4.1K branded searches for draw.io in New Zealand which held steady over the last 11 months. draw.io holds 30.6% estimated Share of Search among New Zealand diagramming tools and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. draw.io30.6%
  2. Lucidchart25.6%
  3. Whimsical22.7%
  4. Microsoft Visio20.6%
  5. Creately0.52%
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Which diagramming tools compete with draw.io?

draw.io against diagramming tools in New Zealand, by month

Share of Search by month for draw.io, Lucidchart, Whimsical, Microsoft Visio. The figures are in the table below the chart.

View monthly share of search table
Monthdraw.ioLucidchartWhimsicalMicrosoft VisioCreately
Oct 202534.1%17.3%26.1%21.7%0.86%
Nov 202526.9%17.7%33.9%20.8%0.62%
Dec 202523%14.2%40.6%21.6%0.61%
Jan 202620.9%14.5%41.3%22.6%0.68%
Feb 202627.6%17.8%28.8%25.2%0.61%
Mar 202629%24.2%24.2%21.9%0.71%
Apr 202629.2%21.1%30%19.1%0.54%
May 202634.3%23.8%23.3%18.1%0.56%
Jun 202630.7%20.8%29.7%18.5%0.36%
Jul 202630.4%20.6%29%19.7%0.36%
Aug 202630.6%25.6%22.7%20.6%0.52%
Sep 2026—————

  1. 1.draw.io

    30.6%

    held 1st · 4.1K estimated branded searches · +23% vs prior month · +0.2 points

  2. 2.Lucidchart

    25.6%

    moved from 3rd to 2nd · 3.5K estimated branded searches · +52% vs prior month · +5.1 points

  3. 3.Whimsical

    22.7%

    moved from 2nd to 3rd · 3K estimated branded searches · -4.7% vs prior month · -6.4 points

  4. 4.Microsoft Visio

    20.6%

    held 4th · 2.8K estimated branded searches · +27.6% vs prior month · +0.9 points

  5. 5.Creately

    0.52%

    held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points

Compare search popularity between draw.io and its closest rivals

How has branded search demand for draw.io changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for draw.io in New Zealand held steady, from 4K to 4.1K.
  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand decreased from 34.1% to 30.6%.
  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand peaked at 34.3% in May 2026 and was lowest at 20.9% in January 2026.

How did search popularity change for New Zealand diagramming tools in August 2026?

  1. In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.

  2. In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%.

  3. In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.

  4. Estimated monthly branded searches for Creately in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

Which online whiteboard tools compete with draw.io?

draw.io against online whiteboard tools in New Zealand, by month

Share of Search by month for Miro, draw.io, Lucidchart, FigJam. The figures are in the table below the chart.

View monthly share of search table
MonthMirodraw.ioLucidchartFigJamMural
Oct 202568.7%17.9%9.1%4.1%0.14%
Nov 202570.2%14.8%9.7%5.2%0.11%
Dec 202575.3%11.1%6.9%6.6%0.15%
Jan 202674.4%11.1%7.7%6.6%0.15%
Feb 202669.5%15%9.7%5.6%0.17%
Mar 202666.3%14.6%12.1%6.8%0.18%
Apr 202664.4%16.6%12%6.8%0.15%
May 202657.7%22.5%15.6%4.1%0.18%
Jun 202666.3%17.7%12%3.8%0.21%
Jul 202665.8%17.5%11.8%4.7%0.16%
Aug 202664.4%17.3%14.5%3.7%0.13%
Sep 2026—————

  1. 1.Miro

    64.4%

    held 1st · 15.3K estimated branded searches · +21.6% vs prior month · -1.4 points

  2. 2.draw.io

    17.3%

    held 2nd · 4.1K estimated branded searches · +23% vs prior month · -0.2 points

  3. 3.Lucidchart

    14.5%

    held 3rd · 3.5K estimated branded searches · +52% vs prior month · +2.6 points

  4. 4.FigJam

    3.7%

    held 4th · 890 estimated branded searches · -1.1% vs prior month · -1 points

  5. 5.Mural

    0.13%

    held 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between draw.io and its closest rivals

How has branded search demand for draw.io changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among online whiteboard tools in New Zealand decreased from 17.9% to 17.3%.
  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among online whiteboard tools in New Zealand peaked at 22.5% in May 2026 and was lowest at 11.1% in December 2025.

How did search popularity change for New Zealand online whiteboard tools in August 2026?

  1. In August 2026, Lucidchart gained estimated Share of Search among online whiteboard tools in New Zealand, from 11.8% to 14.5%.

  2. In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.

  3. In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.

  4. draw.io’s estimated Share of Search among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 22.5% to 17.3% in August 2026.

How is draw.io measured?

Brandwave collects information about searches that people make online using draw.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • diagrams net
  • diagrams net draw io
  • draw io
  • draw io diagram
  • draw io diagrams net
  • draw io download
  • draw io flowchart
  • draw io flowchart maker
  • draw io online
  • draw io org chart
  • draw io process map
  • draw io whiteboard
  • drawio
  • drawio com
  • drawio diagram
  • drawio flowchart
  • drawio org chart
  • drawio whiteboard

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How the Brand Demand Index is measured

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