Brandwave

draw.io vs Mural:Which is more popular by branded search in New Zealand?

In August 2026, draw.io had more branded searches than Mural among online whiteboard tools in New Zealand. draw.io was estimated to have 4.1K branded searches compared to Mural’s 30, and held a 17.3% Share of Search versus Mural’s 0.13%.

Share of Search among online whiteboard tools in New Zealand in August 2026Which is more popular in search, draw.io or Mural?
draw.io17.3%4.1K searches
vs
Mural0.13%30 searches

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Which is more popular in search, draw.io or Mural?

Compare the online whiteboard and diagramming tools New Zealand teams collaborate in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

draw.io and Mural among online whiteboard tools in New Zealand, by month

Share of Search by month for draw.io, Mural. The figures are in the table below the chart.

View monthly share of search table
MonthMirodraw.ioLucidchartFigJamMural
Oct 202568.7%17.9%9.1%4.1%0.14%
Nov 202570.2%14.8%9.7%5.2%0.11%
Dec 202575.3%11.1%6.9%6.6%0.15%
Jan 202674.4%11.1%7.7%6.6%0.15%
Feb 202669.5%15%9.7%5.6%0.17%
Mar 202666.3%14.6%12.1%6.8%0.18%
Apr 202664.4%16.6%12%6.8%0.15%
May 202657.7%22.5%15.6%4.1%0.18%
Jun 202666.3%17.7%12%3.8%0.21%
Jul 202665.8%17.5%11.8%4.7%0.16%
Aug 202664.4%17.3%14.5%3.7%0.13%
Sep 2026—————

How has the draw.io and Mural comparison changed over the last 12 months?

  • draw.io was ahead of Mural in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, draw.io’s estimated Share of Search among online whiteboard tools in New Zealand moved from 17.9% to 17.3%, and its estimated monthly branded searches moved from 4K to 4.1K.
  • Across the 11 months ending August 2026, Mural’s estimated Share of Search among online whiteboard tools in New Zealand moved from 0.14% to 0.13%, and its estimated monthly branded searches held steady at 30.

How did search popularity change for New Zealand online whiteboard tools in August 2026?

  1. draw.io’s estimated Share of Search among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 22.5% to 17.3% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using draw.io’s and Mural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

draw.io

18 branded search terms

  • diagrams net
  • diagrams net draw io
  • draw io
  • draw io diagram
  • draw io diagrams net
  • draw io download
  • draw io flowchart
  • draw io flowchart maker
  • draw io online
  • draw io org chart
  • draw io process map
  • draw io whiteboard
  • drawio
  • drawio com
  • drawio diagram
  • drawio flowchart
  • drawio org chart
  • drawio whiteboard

Mural

4 branded search terms

  • mural app
  • mural diagram
  • mural flowchart
  • mural whiteboard

How the Brand Demand Index is measured

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