FigJam vs Miro:Which is more popular by branded search in New Zealand?
In August 2026, Miro had more branded searches than FigJam among online whiteboard tools in New Zealand. Miro was estimated to have 15.3K branded searches compared to FigJam’s 890, and held a 64.4% Share of Search versus FigJam’s 3.7%.
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Which is more popular in search, FigJam or Miro?
Compare the online whiteboard and diagramming tools New Zealand teams collaborate in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miro, FigJam. The figures are in the table below the chart.
View monthly share of search table
| Month | Miro | draw.io | Lucidchart | FigJam | Mural |
|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 17.9% | 9.1% | 4.1% | 0.14% |
| Nov 2025 | 70.2% | 14.8% | 9.7% | 5.2% | 0.11% |
| Dec 2025 | 75.3% | 11.1% | 6.9% | 6.6% | 0.15% |
| Jan 2026 | 74.4% | 11.1% | 7.7% | 6.6% | 0.15% |
| Feb 2026 | 69.5% | 15% | 9.7% | 5.6% | 0.17% |
| Mar 2026 | 66.3% | 14.6% | 12.1% | 6.8% | 0.18% |
| Apr 2026 | 64.4% | 16.6% | 12% | 6.8% | 0.15% |
| May 2026 | 57.7% | 22.5% | 15.6% | 4.1% | 0.18% |
| Jun 2026 | 66.3% | 17.7% | 12% | 3.8% | 0.21% |
| Jul 2026 | 65.8% | 17.5% | 11.8% | 4.7% | 0.16% |
| Aug 2026 | 64.4% | 17.3% | 14.5% | 3.7% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the FigJam and Miro comparison changed over the last 12 months?
3 findings
- Miro was ahead of FigJam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FigJam’s estimated Share of Search among online whiteboard tools in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 910 to 890.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among online whiteboard tools in New Zealand moved from 68.7% to 64.4%, and its estimated monthly branded searches moved from 15.2K to 15.3K.
How did search popularity change for New Zealand online whiteboard tools in August 2026?
2 changes
In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.
In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using FigJam’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.