How popular isMural in search?
In August 2026, there were an estimated 30 branded searches for Mural in New Zealand which held steady over the last 11 months. Mural holds 0.13% estimated Share of Search among New Zealand online whiteboard tools and is ranked 5th of 5 competitors for search popularity.
Miro64.4%draw.io17.3%
Lucidchart14.5%
FigJam3.7%
Mural0.13%
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Which online whiteboard tools compete with Mural?
Share of Search by month for Miro, draw.io, Lucidchart, FigJam, Mural. The figures are in the table below the chart.
View monthly share of search table
| Month | Miro | draw.io | Lucidchart | FigJam | Mural |
|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 17.9% | 9.1% | 4.1% | 0.14% |
| Nov 2025 | 70.2% | 14.8% | 9.7% | 5.2% | 0.11% |
| Dec 2025 | 75.3% | 11.1% | 6.9% | 6.6% | 0.15% |
| Jan 2026 | 74.4% | 11.1% | 7.7% | 6.6% | 0.15% |
| Feb 2026 | 69.5% | 15% | 9.7% | 5.6% | 0.17% |
| Mar 2026 | 66.3% | 14.6% | 12.1% | 6.8% | 0.18% |
| Apr 2026 | 64.4% | 16.6% | 12% | 6.8% | 0.15% |
| May 2026 | 57.7% | 22.5% | 15.6% | 4.1% | 0.18% |
| Jun 2026 | 66.3% | 17.7% | 12% | 3.8% | 0.21% |
| Jul 2026 | 65.8% | 17.5% | 11.8% | 4.7% | 0.16% |
| Aug 2026 | 64.4% | 17.3% | 14.5% | 3.7% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 15.3K | +21.6% | -1.4 points | |
| 2, held 2nd | 17.3% | 4.1K | +23% | -0.2 points | |
| 3, held 3rd | 14.5% | 3.5K | +52% | +2.6 points | |
| 4, held 4th | 3.7% | 890 | -1.1% | -1 points | |
| 5, held 5th | 0.13% | 30 | 0% | 0 points |
1.
Miro64.4%
held 1st · 15.3K estimated branded searches · +21.6% vs prior month · -1.4 points
2.
draw.io
17.3%
held 2nd · 4.1K estimated branded searches · +23% vs prior month · -0.2 points
14.5%
held 3rd · 3.5K estimated branded searches · +52% vs prior month · +2.6 points
4.
FigJam3.7%
held 4th · 890 estimated branded searches · -1.1% vs prior month · -1 points
5.
Mural0.13%
held 5th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Mural and its closest rivals
How has branded search demand for Mural changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mural in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Mural’s estimated Share of Search among online whiteboard tools in New Zealand held steady, from 0.14% to 0.13%.
How did search popularity change for New Zealand online whiteboard tools in August 2026?
4 changes
In August 2026, Lucidchart gained estimated Share of Search among online whiteboard tools in New Zealand, from 11.8% to 14.5%.

In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.

In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.
draw.io’s estimated Share of Search among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 22.5% to 17.3% in August 2026.
How is Mural measured?
Brandwave collects information about searches that people make online using Mural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mural app
- mural diagram
- mural flowchart
- mural whiteboard
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Is Mural your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.