Brandwave

How popular isWhimsical?

In September 2026, people searched for Whimsical by name about 2,920 times in New Zealand, a 20.7% increase from the previous year. These searches made up 13.4% of all New Zealand diagramming tool searches, placing Whimsical second out of six tools. When we asked both ChatGPT and Google AI Overviews about diagramming tools, Whimsical did not appear in any of the answers.

Search and AI answers in September 2026

Whimsical is the second most searched of 6 competitors and not listed in any AI answer.

  1. MiroShare of searches 55.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. WhimsicalShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. draw.ioShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LucidchartShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Microsoft VisioShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top diagramming tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whimsical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart1st
  3. Microsoft Visio3rd
  4. Miro4th
  5. Whimsical–
  6. Creately–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Visio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which diagramming tools compete with Whimsical?

Whimsical against diagramming tools in New Zealand, by month

Share of searches by month for Miro, Whimsical, draw.io, Lucidchart, Microsoft Visio. The figures are in the table below the chart.

View monthly share of searches table
MonthMiroWhimsicaldraw.ioLucidchartMicrosoft VisioCreately
Oct 202559%9.6%14.3%7.6%9.1%0.36%
Nov 202559.2%11.8%11.7%7.9%9.1%0.24%
Dec 202564.6%12.5%8.5%5.7%8.4%0.26%
Jan 202661.3%15%8%6.3%9.2%0.25%
Feb 202658.1%11.6%11.5%7.7%10.9%0.29%
Mar 202659.6%9.6%11.8%9.6%9.2%0.29%
Apr 202655.6%13.4%13.3%8.7%8.8%0.27%
May 202650.4%11.9%17.9%9.9%9.6%0.29%
Jun 202657.1%13.3%13.3%7.5%8.6%0.18%
Jul 202656.5%13.4%13.3%7.7%8.9%0.18%
Aug 202656.4%11%13.6%9.4%9.4%0.26%
Sep 202655.6%13.4%13.3%8.8%8.8%0.09%

  1. 1.Miro

    55.6%

    Held 1st. 12.2K estimated branded searches, -18.7% vs prior month. Share -0.7 points.

  2. 2.Whimsical

    13.4%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.draw.io

    13.3%

    Moved from 2nd to 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

  4. 4.Lucidchart

    8.8%

    Held 4th. 1.9K estimated branded searches, -22.5% vs prior month. Share -0.6 points.

  5. 5.Microsoft Visio

    8.8%

    Held 5th. 1.9K estimated branded searches, -22.9% vs prior month. Share -0.6 points.

  6. 6.Creately

    0.09%

    Held 6th. 20 estimated branded searches, -71.4% vs prior month. Share -0.2 points.

Compare popularity between Whimsical and its closest rivals

Every comparison with Whimsical

5 comparisons

How has branded search demand for Whimsical changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whimsical in New Zealand rose from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming tools in New Zealand increased from 9.6% to 13.4%.
  • Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming tools in New Zealand peaked at 15% in January 2026 and was lowest at 9.6% in March 2026.
  • Across the 12 months ending September 2026, Whimsical rose from 3rd to 2nd among diagramming tools in New Zealand.

How did search popularity change for New Zealand diagramming tools in September 2026?

6 changes

  1. In September 2026, Whimsical overtook draw.io to rank 2nd among diagramming tools in New Zealand, with 13.4% of the searches.

  2. In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%.

  3. In September 2026, Microsoft Visio lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

  4. In September 2026, Lucidchart lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

  5. Estimated monthly branded searches for Creately in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026.

  6. Estimated monthly branded searches for draw.io in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Whimsical’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Whimsical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • whimsical
  • whimsical diagram
  • whimsical flowchart

Do you work for Whimsical? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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