Brandwave

Miro vs Whimsical:Which is more popular?

In September 2026, Miro had more branded searches than Whimsical among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Whimsical had 2,920. Miro made up 55.6% of all diagramming tool searches we track, and Whimsical accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about diagramming tools, Miro appeared in all five answers and Whimsical in none.

Among diagramming tools in New Zealand in September 2026

Who do people search for more?

Miro, about 4 searches for every 1 for Whimsical

Miro 12.2K searchesWhimsical 2.9K searches

Who does AI mention more?

Miro, mentioned in every answer we collected

Miro in 5 of 5Whimsical in 0 of 5

Who does AI recommend more?

Miro, the only one of the two named

Miro first in 4Whimsical never named

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Top diagramming tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miro appeared in all five answers. Whimsical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart1st
  3. Microsoft Visio3rd
  4. Miro4th
  5. Whimsical–
  6. Creately–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Visio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Miro or Whimsical more popular in search?

This chart shows how often people search Google for Miro and Whimsical by name. Each line represents a brand's share of searches for all six diagramming tools we track, month by month, from searches in New Zealand.

Miro and Whimsical among diagramming tools in New Zealand, by month

Share of searches by month for Miro, Whimsical. The figures are in the table below the chart.

View monthly share of searches table
MonthMiroWhimsicaldraw.ioLucidchartMicrosoft VisioCreately
Oct 202559%9.6%14.3%7.6%9.1%0.36%
Nov 202559.2%11.8%11.7%7.9%9.1%0.24%
Dec 202564.6%12.5%8.5%5.7%8.4%0.26%
Jan 202661.3%15%8%6.3%9.2%0.25%
Feb 202658.1%11.6%11.5%7.7%10.9%0.29%
Mar 202659.6%9.6%11.8%9.6%9.2%0.29%
Apr 202655.6%13.4%13.3%8.7%8.8%0.27%
May 202650.4%11.9%17.9%9.9%9.6%0.29%
Jun 202657.1%13.3%13.3%7.5%8.6%0.18%
Jul 202656.5%13.4%13.3%7.7%8.9%0.18%
Aug 202656.4%11%13.6%9.4%9.4%0.26%
Sep 202655.6%13.4%13.3%8.8%8.8%0.09%

How has the Miro and Whimsical comparison changed over the last 12 months?

3 findings
  • Miro was ahead of Whimsical in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miro’s share of searches among diagramming tools in New Zealand moved from 59% to 55.6%, and its estimated monthly branded searches moved from 14.8K to 12.2K.
  • Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming tools in New Zealand moved from 9.6% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for New Zealand diagramming tools in September 2026?

2 changes
  1. In September 2026, Whimsical overtook draw.io to rank 2nd among diagramming tools in New Zealand, with 13.4% of the searches.

  2. In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Miro’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miro

2 branded search terms

  • miro
  • miro mindmap

Whimsical

3 branded search terms

  • whimsical
  • whimsical diagram
  • whimsical flowchart

How the Brand Demand Index is measured

Other head-to-heads among diagramming tools

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