How popular isWhimsical in search?
In August 2026, there were an estimated 3K branded searches for Whimsical in New Zealand which held steady over the last 11 months. Whimsical holds 22.7% estimated Share of Search among New Zealand diagramming tools and is ranked 3rd of 5 competitors for search popularity.
draw.io30.6%
Lucidchart25.6%
Whimsical22.7%
Microsoft Visio20.6%
Creately0.52%
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Which diagramming tools compete with Whimsical?
Share of Search by month for draw.io, Lucidchart, Whimsical, Microsoft Visio. The figures are in the table below the chart.
View monthly share of search table
| Month | draw.io | Lucidchart | Whimsical | Microsoft Visio | Creately |
|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 17.3% | 26.1% | 21.7% | 0.86% |
| Nov 2025 | 26.9% | 17.7% | 33.9% | 20.8% | 0.62% |
| Dec 2025 | 23% | 14.2% | 40.6% | 21.6% | 0.61% |
| Jan 2026 | 20.9% | 14.5% | 41.3% | 22.6% | 0.68% |
| Feb 2026 | 27.6% | 17.8% | 28.8% | 25.2% | 0.61% |
| Mar 2026 | 29% | 24.2% | 24.2% | 21.9% | 0.71% |
| Apr 2026 | 29.2% | 21.1% | 30% | 19.1% | 0.54% |
| May 2026 | 34.3% | 23.8% | 23.3% | 18.1% | 0.56% |
| Jun 2026 | 30.7% | 20.8% | 29.7% | 18.5% | 0.36% |
| Jul 2026 | 30.4% | 20.6% | 29% | 19.7% | 0.36% |
| Aug 2026 | 30.6% | 25.6% | 22.7% | 20.6% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 4.1K | +23% | +0.2 points | |
| 2, moved from 3rd to 2nd | 25.6% | 3.5K | +52% | +5.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.7% | 3K | -4.7% | -6.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 20.6% | 2.8K | +27.6% | +0.9 points | |
| 5, held 5th | 0.52% | 70 | +75% | +0.2 points |
1.
30.6%
held 1st · 4.1K estimated branded searches · +23% vs prior month · +0.2 points
25.6%
moved from 3rd to 2nd · 3.5K estimated branded searches · +52% vs prior month · +5.1 points
22.7%
moved from 2nd to 3rd · 3K estimated branded searches · -4.7% vs prior month · -6.4 points
20.6%
held 4th · 2.8K estimated branded searches · +27.6% vs prior month · +0.9 points
5.
Creately0.52%
held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points
Compare search popularity between Whimsical and its closest rivals
How has branded search demand for Whimsical changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whimsical in New Zealand held steady at 3K.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand decreased from 26.1% to 22.7%.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand peaked at 41.3% in January 2026 and was lowest at 22.7% in August 2026.
- Across the 11 months ending August 2026, Whimsical fell from 2nd to 3rd among diagramming tools in New Zealand.
How did search popularity change for New Zealand diagramming tools in August 2026?
4 changes
In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.
In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%.
In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.
Estimated monthly branded searches for Creately in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.
How is Whimsical measured?
Brandwave collects information about searches that people make online using Whimsical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- whimsical
- whimsical com
- whimsical diagram
- whimsical flowchart
- whimsical near me
- whimsical nz
- whimsical online
- whimsical org chart
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Is Whimsical your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.