Complete Angler vs Marine Deals:Which is more popular by branded search in New Zealand?
In August 2026, Marine Deals had more branded searches than Complete Angler among hunting and fishing retailers in New Zealand. Marine Deals was estimated to have 41.9K branded searches compared to Complete Angler’s 590, and held a 31.9% Share of Search versus Complete Angler’s 0.45%.
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Which is more popular in search, Complete Angler or Marine Deals?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marine Deals, Complete Angler. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Complete Angler and Marine Deals comparison changed over the last 12 months?
3 findings
- Marine Deals was ahead of Complete Angler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Complete Angler’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.55% to 0.45%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among hunting and fishing retailers in New Zealand moved from 36.3% to 31.9%, and its estimated monthly branded searches moved from 58.4K to 41.9K.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes

In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Complete Angler’s and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Complete Angler
1 branded search term
- Complete Angler
Marine Deals
17 branded search terms
- black friday marine deals
- Marine Deals
- marine deals black friday
- marine deals free shipping
- marine deals hamilton
- marine deals location
- marine deals near me
- marine deals nelson
- marine deals nz
- marine deals online
- marine deals rosebank
- marine deals rosebank road
- marine deals shop
- marine deals voucher
- marinedeals
- marinedeals nz
- www marine deals

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.