How popular isComplete Angler in search?
In August 2026, there were an estimated 590 branded searches for Complete Angler in New Zealand which is down 33% over the last 11 months. Complete Angler holds 0.45% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 7th of 9 competitors for search popularity.
Hunting & Fishing46%
Marine Deals31.9%Burnsco19.4%
Reloaders Supplies0.76%
Kelly Country0.55%
Kilwell Sports0.55%
Complete Angler0.45%
Shooter Ready0.3%
Wild Outdoorsman0.13%
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Which hunting and fishing retailers compete with Complete Angler?
Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco, Complete Angler. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 60.5K | -18.2% | -5.8 points | |
| 2, held 2nd | 31.9% | 41.9K | +3.6% | +3.6 points | |
| 3, held 3rd | 19.4% | 25.5K | +2.2% | +1.9 points | |
| 4, held 4th | 0.76% | 1K | 0% | +0.1 points | |
| 5, held 5th | 0.55% | 720 | 0% | 0 points | |
| 6, held 6th | 0.55% | 720 | +22% | +0.1 points | |
| 7, held 7th | 0.45% | 590 | +22.9% | +0.1 points | |
| 8, held 8th | 0.3% | 390 | -18.8% | 0 points | |
| 9, held 9th | 0.13% | 170 | -34.6% | -0.1 points |
46%
held 1st · 60.5K estimated branded searches · -18.2% vs prior month · -5.8 points
31.9%
held 2nd · 41.9K estimated branded searches · +3.6% vs prior month · +3.6 points
3.
19.4%
held 3rd · 25.5K estimated branded searches · +2.2% vs prior month · +1.9 points
0.76%
held 4th · 1K estimated branded searches · 0% vs prior month · +0.1 points
0.55%
held 5th · 720 estimated branded searches · 0% vs prior month · 0 points
0.55%
held 6th · 720 estimated branded searches · +22% vs prior month · +0.1 points
0.45%
held 7th · 590 estimated branded searches · +22.9% vs prior month · +0.1 points
0.3%
held 8th · 390 estimated branded searches · -18.8% vs prior month · 0 points
0.13%
held 9th · 170 estimated branded searches · -34.6% vs prior month · -0.1 points
Compare search popularity between Complete Angler and its closest rivals
- Complete Angler vs Kelly Country: compare search popularity
- Complete Angler vs Kilwell Sports: compare search popularity
- Complete Angler vs Shooter Ready: compare search popularity
- Complete Angler vs Wild Outdoorsman: compare search popularity
- Compare Complete Angler with any brand
How has branded search demand for Complete Angler changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Complete Angler in New Zealand fell from 880 to 590.
- Across the 11 months ending August 2026, Complete Angler fell from 5th to 7th among hunting and fishing retailers in New Zealand.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
6 changes
In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.
In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.
In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.
Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.
How is Complete Angler measured?
Brandwave collects information about searches that people make online using Complete Angler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Complete Angler
Who owns Complete Angler?
Complete Angler is owned by THE COMPLETE ANGLER (NZ) LIMITED. Brandwave does not track any other brands owned by THE COMPLETE ANGLER (NZ) LIMITED.
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Is Complete Angler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.