Colenso BBDO vs Pitchblack Partners:Which is more popular in New Zealand?
In October 2026, Colenso BBDO had more branded searches than Pitchblack Partners among creative and integrated agencies in New Zealand. Colenso BBDO had about 390 branded searches, while Pitchblack Partners had 210. Colenso BBDO made up 3.5% of all creative and integrated agency searches we track, and Pitchblack Partners accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Colenso BBDO appeared in three of the five answers and Pitchblack Partners in none.
Who do people search for more?
Colenso BBDO, about 86% more searches than Pitchblack Partners
Who does AI mention more?
Colenso BBDO, mentioned in 3 of 5 answers, Pitchblack Partners in 0
Who does AI recommend more?
Colenso BBDO, the only one of the two named
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colenso BBDO was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pitchblack Partners did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pitchblack Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Colenso BBDO or Pitchblack Partners more popular in search?
This chart shows how often people search Google for Colenso BBDO and Pitchblack Partners by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Colenso BBDO, Pitchblack Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | McCann New Zealand | Bastion | Saatchi & Saatchi | TBWA\New Zealand | VML | Colenso BBDO | Previously Unavailable | Chemistry | Pitchblack Partners | Werk Agency | Ogilvy | Attraction Studio |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.1% | 15.7% | 7.5% | 1.7% | 8.2% | 8.1% | 3.8% | 3.4% | 4.4% | 2.9% | 3.4% | 1.9% | 1.3% | 1.7% | 1.6% |
| Dec 2025 | 34.8% | 16.4% | 7.3% | 5.2% | 7.1% | 5.8% | 3.4% | 2.4% | 3.8% | 2% | 1.9% | 2.5% | 3.1% | 1.9% | 1.1% |
| Jan 2026 | 43.6% | 13.6% | 6.5% | 2.3% | 5.9% | 5.8% | 3.4% | 1.9% | 4.8% | 2.1% | 2% | 1.7% | 1.7% | 1.8% | 1.7% |
| Feb 2026 | 27.3% | 16.7% | 5.6% | 2.8% | 12.9% | 6.8% | 5.7% | 2.2% | 4.5% | 3% | 4.2% | 2% | 1.6% | 1.5% | 2% |
| Mar 2026 | 27.3% | 17.6% | 5.8% | 3.9% | 8.5% | 6.7% | 3.8% | 1.9% | 5.5% | 3% | 7.3% | 2.4% | 1.6% | 1.7% | 2% |
| Apr 2026 | 27.9% | 19.7% | 7% | 7% | 6.7% | 4.6% | 3.9% | 1.9% | 4.6% | 3.1% | 3.8% | 2.5% | 1.6% | 2.2% | 2% |
| May 2026 | 24.1% | 15.3% | 8.3% | 6.9% | 11.3% | 4.8% | 4.1% | 2.3% | 3.9% | 3.2% | 5.6% | 2.6% | 2.1% | 1.9% | 2.1% |
| Jun 2026 | 23.5% | 14.7% | 8.5% | 6.9% | 9.7% | 5.8% | 4% | 2.4% | 5.8% | 3.1% | 5.3% | 2.1% | 2.5% | 2.3% | 2.1% |
| Jul 2026 | 25.5% | 16.4% | 7.2% | 7.3% | 8.6% | 5.1% | 4.2% | 2.5% | 6.3% | 2.8% | 3.6% | 2.2% | 2.2% | 2.4% | 1.8% |
| Aug 2026 | 27.2% | 17.3% | 7.2% | 5.2% | 9.8% | 5.5% | 5.7% | 1.8% | 4.5% | 2.4% | 3.6% | 2.4% | 2% | 1.8% | 2% |
| Sep 2026 | 23.1% | 14.8% | 15.2% | 6.1% | 8.3% | 5.7% | 3.9% | 2.9% | 3.8% | 3.1% | 3.6% | 1.6% | 1.3% | 2.2% | 2.5% |
| Oct 2026 | 26.4% | 19.6% | 7.9% | 7.6% | 6.8% | 5.4% | 3.7% | 3.7% | 3.5% | 3.5% | 3.5% | 1.9% | 1.9% | 1.7% | 1.5% |
How has branded search for Colenso BBDO and Pitchblack Partners changed in New Zealand over the last 12 months?
3 findings
- Colenso BBDO was ahead of Pitchblack Partners in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending October 2026, Pitchblack Partners’ share of searches among creative and integrated agencies in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand creative and integrated agencies in October 2026?
3 changes
In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.
Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 6.3% to 3.5% in October 2026.
In October 2026, Pitchblack Partners rose from 15th to 12th among creative and integrated agencies in New Zealand.
How are Colenso BBDO’s and Pitchblack Partners’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Colenso BBDO’s and Pitchblack Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colenso BBDO
1 branded search term
- colenso bbdo
Pitchblack Partners
1 branded search term
- pitchblack partners
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