Bastion vs Stanley St:Which is more popular?
In September 2026, Stanley St had more branded searches than Bastion among creative and integrated agencies in New Zealand. Stanley St had about 2,400 branded searches, while Bastion had 860. Stanley St made up 23.6% of all creative and integrated agency searches we track, and Bastion accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Bastion appeared in two of the five answers and Stanley St in one. Bastion was mentioned before Stanley St in every answer that named either.
Who do people search for more?
Stanley St, about 3 searches for every 1 for Bastion
Who does AI mention more?
Bastion, mentioned in 2 of 5 answers, Stanley St in 1
Who does AI recommend more?
Bastion, named ahead of Stanley St in 2 of 2 answers
Follow Bastion vs Stanley St and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bastion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley St was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bastion was listed before Stanley St in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Previously Unavailable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bastion or Stanley St more popular in search?
This chart shows how often people search Google for Bastion and Stanley St by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley St, Bastion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | Bastion | McCann New Zealand | Saatchi & Saatchi | TBWA\New Zealand | Colenso BBDO | Chemistry | Previously Unavailable | VML | Attraction Studio | Ogilvy | Augusto | Pitchblack Partners |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 15.9% | 6% | 9.3% | 1.6% | 14.7% | 4.6% | 4.4% | 3.7% | 2.9% | 5.1% | 1.3% | 2.6% | 2.1% | 1.6% |
| Nov 2025 | 34% | 16.1% | 5.1% | 8.4% | 1.7% | 8.3% | 3.9% | 4.5% | 3.5% | 3% | 3.5% | 1.6% | 1.8% | 1.2% | 2% |
| Dec 2025 | 35.5% | 16.8% | 4% | 7.2% | 5.3% | 7.2% | 3.4% | 3.9% | 2% | 2.1% | 2.4% | 1.1% | 2% | 1.3% | 2.6% |
| Jan 2026 | 44.9% | 14% | 3.9% | 6.1% | 2.3% | 6% | 3.5% | 4.9% | 2% | 2.1% | 1.9% | 1.7% | 1.8% | 1.3% | 1.7% |
| Feb 2026 | 27.9% | 17% | 3.5% | 13.2% | 2.9% | 6.9% | 5.9% | 4.6% | 4.3% | 3.1% | 2.2% | 2% | 1.5% | 1.3% | 2% |
| Mar 2026 | 27.8% | 17.9% | 4.1% | 8.6% | 3.9% | 6.8% | 3.9% | 5.6% | 7.4% | 3% | 1.9% | 2% | 1.8% | 1.2% | 2.5% |
| Apr 2026 | 28.7% | 20.3% | 4.4% | 6.9% | 7.2% | 4.7% | 4.1% | 4.7% | 4% | 3.2% | 2% | 2.1% | 2.3% | 1.3% | 2.6% |
| May 2026 | 24.8% | 15.7% | 5.6% | 11.6% | 7.1% | 5% | 4.2% | 4% | 5.8% | 3.3% | 2.4% | 2.2% | 2% | 1.3% | 2.7% |
| Jun 2026 | 24% | 15% | 6.5% | 9.9% | 7% | 5.9% | 4.1% | 5.9% | 5.4% | 3.2% | 2.5% | 2.1% | 2.3% | 1.4% | 2.1% |
| Jul 2026 | 26.1% | 16.8% | 4.9% | 8.8% | 7.5% | 5.2% | 4.3% | 6.4% | 3.7% | 2.8% | 2.6% | 1.8% | 2.5% | 1.8% | 2.3% |
| Aug 2026 | 27.6% | 17.5% | 5.1% | 10% | 6.1% | 5.6% | 5.8% | 4.6% | 3.6% | 2.5% | 1.8% | 2% | 1.8% | 1.6% | 2.5% |
| Sep 2026 | 23.6% | 15.2% | 13.3% | 8.5% | 6.2% | 5.8% | 4% | 3.8% | 3.6% | 3.2% | 3% | 2.6% | 2.3% | 1.9% | 1.7% |
How has the Bastion and Stanley St comparison changed over the last 12 months?
3 findings
- Stanley St was ahead of Bastion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bastion’s share of searches among creative and integrated agencies in New Zealand moved from 9.3% to 8.5%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 12 months ending September 2026, Stanley St’s share of searches among creative and integrated agencies in New Zealand moved from 22% to 23.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand creative and integrated agencies in September 2026?
3 changes
In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.
In September 2026, Stanley St lost share of searches among creative and integrated agencies in New Zealand, from 27.6% to 23.6%.
In September 2026, Bastion lost share of searches among creative and integrated agencies in New Zealand, from 10% to 8.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bastion’s and Stanley St’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bastion
3 branded search terms
- bastion aotearoa
- Bastion Design
- bastion shine
Stanley St
1 branded search term
- stanleyst
Other head-to-heads among creative and integrated agencies
- Stanley St vs Motion Sickness: compare popularity
- Stanley St vs Special Group: compare popularity
- Stanley St vs McCann New Zealand: compare popularity
- Motion Sickness vs Special Group: compare popularity
- Motion Sickness vs Bastion: compare popularity
- Motion Sickness vs McCann New Zealand: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.