Brandwave

How popular isAugusto?

In September 2026, people searched for Augusto by name about 190 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 1.9% of all New Zealand creative and integrated agency searches, placing Augusto 14th out of 16 agencies. When we asked both ChatGPT and Google AI Overviews about creative and integrated agencies, Augusto did not appear in any of the answers.

Search and AI answers in September 2026

Augusto is the 14th most searched of 16 competitors and not listed in any AI answer.

  1. Stanley StShare of searches 23.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Motion SicknessShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Special GroupShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BastionShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. AugustoShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+11 more

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Top creative and integrated agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Augusto did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Special Group1st
  2. Colenso BBDO2nd
  3. Motion Sickness3rd
  4. McCann New Zealand4th
  5. Bastion5th
  6. TBWA\New Zealand6th
  7. Stanley St7th
  8. +5 more
  9. Ogilvy–
  10. Augusto–
  11. Pitchblack Partners–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about creative and integrated agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which creative and integrated agencies compete with Augusto?

Augusto against creative and integrated agencies in New Zealand, by month

Share of searches by month for Stanley St, Motion Sickness, Special Group, Bastion, McCann New Zealand, Saatchi & Saatchi, TBWA\New Zealand, Colenso BBDO, Chemistry, Previously Unavailable, VML, Attraction Studio, Ogilvy, Augusto. The figures are in the table below the chart.

View monthly share of searches table
MonthStanley StMotion SicknessSpecial GroupBastionMcCann New ZealandSaatchi & SaatchiTBWA\New ZealandColenso BBDOChemistryPreviously UnavailableVMLAttraction StudioOgilvyAugustoPitchblack PartnersWerk Agency
Oct 202522%15.9%6%9.3%1.6%14.7%4.6%4.4%3.7%2.9%5.1%1.3%2.6%2.1%1.6%2.4%
Nov 202534%16.1%5.1%8.4%1.7%8.3%3.9%4.5%3.5%3%3.5%1.6%1.8%1.2%2%1.3%
Dec 202535.5%16.8%4%7.2%5.3%7.2%3.4%3.9%2%2.1%2.4%1.1%2%1.3%2.6%3.2%
Jan 202644.9%14%3.9%6.1%2.3%6%3.5%4.9%2%2.1%1.9%1.7%1.8%1.3%1.7%1.7%
Feb 202627.9%17%3.5%13.2%2.9%6.9%5.9%4.6%4.3%3.1%2.2%2%1.5%1.3%2%1.6%
Mar 202627.8%17.9%4.1%8.6%3.9%6.8%3.9%5.6%7.4%3%1.9%2%1.8%1.2%2.5%1.6%
Apr 202628.7%20.3%4.4%6.9%7.2%4.7%4.1%4.7%4%3.2%2%2.1%2.3%1.3%2.6%1.7%
May 202624.8%15.7%5.6%11.6%7.1%5%4.2%4%5.8%3.3%2.4%2.2%2%1.3%2.7%2.2%
Jun 202624%15%6.5%9.9%7%5.9%4.1%5.9%5.4%3.2%2.5%2.1%2.3%1.4%2.1%2.6%
Jul 202626.1%16.8%4.9%8.8%7.5%5.2%4.3%6.4%3.7%2.8%2.6%1.8%2.5%1.8%2.3%2.3%
Aug 202627.6%17.5%5.1%10%6.1%5.6%5.8%4.6%3.6%2.5%1.8%2%1.8%1.6%2.5%2%
Sep 202623.6%15.2%13.3%8.5%6.2%5.8%4%3.8%3.6%3.2%3%2.6%2.3%1.9%1.7%1.4%
  1. 1.Stanley St

    23.6%

    Held 1st. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.9 points.

  2. Held 2nd. 1.5K estimated branded searches, -16.3% vs prior month. Share -2.3 points.

  3. Moved from 7th to 3rd. 1.4K estimated branded searches, +150% vs prior month. Share +8.2 points.

  4. 4.Bastion

    8.5%

    Moved from 3rd to 4th. 860 estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  5. Moved from 4th to 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.

  6. Held 6th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. Moved from 5th to 7th. 410 estimated branded searches, -32.8% vs prior month. Share -1.8 points.

  8. Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  9. 9.Chemistry

    3.6%

    Held 9th. 370 estimated branded searches, -2.6% vs prior month. Share 0 points.

  10. Moved from 11th to 10th. 320 estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  11. 11.VML

    3%

    Moved from 15th to 11th. 300 estimated branded searches, +57.9% vs prior month. Share +1.1 points.

  12. Held 12th. 260 estimated branded searches, +23.8% vs prior month. Share +0.6 points.

  13. 13.Ogilvy

    2.3%

    Moved from 14th to 13th. 230 estimated branded searches, +21.1% vs prior month. Share +0.5 points.

  14. 14.Augusto

    1.9%

    Moved from 16th to 14th. 190 estimated branded searches, +11.8% vs prior month. Share +0.3 points.

  15. Moved from 10th to 15th. 170 estimated branded searches, -34.6% vs prior month. Share -0.8 points.

  16. Moved from 13th to 16th. 140 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between Augusto and its closest rivals

Every comparison with Augusto

8 comparisons

How has branded search demand for Augusto changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Augusto in New Zealand fell from 230 to 190.
  • Across the 12 months ending September 2026, Augusto fell from 13th to 14th among creative and integrated agencies in New Zealand.

How did search popularity change for New Zealand creative and integrated agencies in September 2026?

6 changes
  1. In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.

  2. In September 2026, Previously Unavailable overtook Pitchblack Partners to rank 10th among creative and integrated agencies in New Zealand, with 3.2% of the searches.

  3. In September 2026, VML overtook Pitchblack Partners and 3 others to rank 11th among creative and integrated agencies in New Zealand, with 3% of the searches.

  4. In September 2026, Attraction Studio gained share of searches among creative and integrated agencies in New Zealand, from 2% to 2.6%.

  5. In September 2026, Stanley St lost share of searches among creative and integrated agencies in New Zealand, from 27.6% to 23.6%.

  6. In September 2026, Motion Sickness lost share of searches among creative and integrated agencies in New Zealand, from 17.5% to 15.2%.

How are Augusto’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Augusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • augusto
  • augusto agency
  • augusto group

Do you work for Augusto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Augusto your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.