Brandwave

How popular isTBWA\New Zealand?

In September 2026, people searched for TBWA\New Zealand by name about 410 times, an 18% decrease from the previous year. These searches made up 4% of all New Zealand creative and integrated agency searches, placing TBWA\New Zealand seventh out of 16 agencies. When we asked both ChatGPT and Google AI Overviews about creative and integrated agencies, TBWA\New Zealand appeared in one of the five answers and was the sixth most recommended of the 16.

Search and AI answers in September 2026

TBWA\New Zealand is the seventh most searched of 16 competitors and the sixth most recommended in AI answers.

  1. Stanley StShare of searches 23.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Motion SicknessShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Special GroupShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BastionShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. TBWA\New ZealandShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+11 more

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Top creative and integrated agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TBWA\New Zealand was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TBWA\New Zealand is the sixth most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Special Group1st
  2. Colenso BBDO2nd
  3. Motion Sickness3rd
  4. McCann New Zealand4th
  5. Bastion5th
  6. TBWA\New Zealand6th
  7. Stanley St7th
  8. Chemistry8th
  9. Saatchi & Saatchi9th
  10. Previously Unavailable–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+6 more

See every answer about creative and integrated agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which creative and integrated agencies compete with TBWA\New Zealand?

TBWA\New Zealand against creative and integrated agencies in New Zealand, by month

Share of searches by month for Stanley St, Motion Sickness, Special Group, Bastion, McCann New Zealand, Saatchi & Saatchi, TBWA\New Zealand, Colenso BBDO, Chemistry, Previously Unavailable, VML, Attraction Studio, Ogilvy. The figures are in the table below the chart.

View monthly share of searches table
MonthStanley StMotion SicknessSpecial GroupBastionMcCann New ZealandSaatchi & SaatchiTBWA\New ZealandColenso BBDOChemistryPreviously UnavailableVMLAttraction StudioOgilvyAugustoPitchblack PartnersWerk Agency
Oct 202522%15.9%6%9.3%1.6%14.7%4.6%4.4%3.7%2.9%5.1%1.3%2.6%2.1%1.6%2.4%
Nov 202534%16.1%5.1%8.4%1.7%8.3%3.9%4.5%3.5%3%3.5%1.6%1.8%1.2%2%1.3%
Dec 202535.5%16.8%4%7.2%5.3%7.2%3.4%3.9%2%2.1%2.4%1.1%2%1.3%2.6%3.2%
Jan 202644.9%14%3.9%6.1%2.3%6%3.5%4.9%2%2.1%1.9%1.7%1.8%1.3%1.7%1.7%
Feb 202627.9%17%3.5%13.2%2.9%6.9%5.9%4.6%4.3%3.1%2.2%2%1.5%1.3%2%1.6%
Mar 202627.8%17.9%4.1%8.6%3.9%6.8%3.9%5.6%7.4%3%1.9%2%1.8%1.2%2.5%1.6%
Apr 202628.7%20.3%4.4%6.9%7.2%4.7%4.1%4.7%4%3.2%2%2.1%2.3%1.3%2.6%1.7%
May 202624.8%15.7%5.6%11.6%7.1%5%4.2%4%5.8%3.3%2.4%2.2%2%1.3%2.7%2.2%
Jun 202624%15%6.5%9.9%7%5.9%4.1%5.9%5.4%3.2%2.5%2.1%2.3%1.4%2.1%2.6%
Jul 202626.1%16.8%4.9%8.8%7.5%5.2%4.3%6.4%3.7%2.8%2.6%1.8%2.5%1.8%2.3%2.3%
Aug 202627.6%17.5%5.1%10%6.1%5.6%5.8%4.6%3.6%2.5%1.8%2%1.8%1.6%2.5%2%
Sep 202623.6%15.2%13.3%8.5%6.2%5.8%4%3.8%3.6%3.2%3%2.6%2.3%1.9%1.7%1.4%

  1. 1.Stanley St

    23.6%

    Held 1st. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.9 points.

  2. 2.Motion Sickness

    15.2%

    Held 2nd. 1.5K estimated branded searches, -16.3% vs prior month. Share -2.3 points.

  3. 3.Special Group

    13.3%

    Moved from 7th to 3rd. 1.4K estimated branded searches, +150% vs prior month. Share +8.2 points.

  4. 4.Bastion

    8.5%

    Moved from 3rd to 4th. 860 estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  5. 5.McCann New Zealand

    6.2%

    Moved from 4th to 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.

  6. 6.Saatchi & Saatchi

    5.8%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.TBWA\New Zealand

    4%

    Moved from 5th to 7th. 410 estimated branded searches, -32.8% vs prior month. Share -1.8 points.

  8. 8.Colenso BBDO

    3.8%

    Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  9. 9.Chemistry

    3.6%

    Held 9th. 370 estimated branded searches, -2.6% vs prior month. Share 0 points.

  10. 10.Previously Unavailable

    3.2%

    Moved from 11th to 10th. 320 estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  11. 11.VML

    3%

    Moved from 15th to 11th. 300 estimated branded searches, +57.9% vs prior month. Share +1.1 points.

  12. 12.Attraction Studio

    2.6%

    Held 12th. 260 estimated branded searches, +23.8% vs prior month. Share +0.6 points.

  13. 13.Ogilvy

    2.3%

    Moved from 14th to 13th. 230 estimated branded searches, +21.1% vs prior month. Share +0.5 points.

  14. 14.Augusto

    1.9%

    Moved from 16th to 14th. 190 estimated branded searches, +11.8% vs prior month. Share +0.3 points.

  15. 15.Pitchblack Partners

    1.7%

    Moved from 10th to 15th. 170 estimated branded searches, -34.6% vs prior month. Share -0.8 points.

  16. 16.Werk Agency

    1.4%

    Moved from 13th to 16th. 140 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between TBWA\New Zealand and its closest rivals

Every comparison with TBWA\New Zealand

11 comparisons

How has branded search demand for TBWA\New Zealand changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TBWA\New Zealand in New Zealand fell from 500 to 410.
  • Across the 12 months ending September 2026, TBWA\New Zealand’s share of searches among creative and integrated agencies in New Zealand decreased from 4.6% to 4%.
  • Across the 12 months ending September 2026, TBWA\New Zealand’s share of searches among creative and integrated agencies in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for New Zealand creative and integrated agencies in September 2026?

6 changes

  1. In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.

  2. In September 2026, Previously Unavailable overtook Pitchblack Partners to rank 10th among creative and integrated agencies in New Zealand, with 3.2% of the searches.

  3. In September 2026, VML overtook Pitchblack Partners and 3 others to rank 11th among creative and integrated agencies in New Zealand, with 3% of the searches.

  4. In September 2026, Attraction Studio gained share of searches among creative and integrated agencies in New Zealand, from 2% to 2.6%.

  5. In September 2026, Stanley St lost share of searches among creative and integrated agencies in New Zealand, from 27.6% to 23.6%.

  6. In September 2026, Motion Sickness lost share of searches among creative and integrated agencies in New Zealand, from 17.5% to 15.2%.

How are TBWA\New Zealand’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using TBWA\New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tbwa
  • tbwa agency
  • whybin tbwa

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