Creative and integrated agencies in New Zealand:Which are most popular?

Name: Creative and integrated agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Stanley St was the most searched creative and integrated agency in New Zealand, accounting for 26.4% of all searches among the 16 agencies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Special Group was mentioned most often, in four of the five answers. Special Group was recommended most often, coming first in three out of four responses that gave a list.

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Top creative and integrated agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Special Group was mentioned most often, in four of the five answers. Special Group was recommended most often, coming first in three out of four answers that gave a list. Colenso BBDO was second, and Motion Sickness was third. VML, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Special Group	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Colenso BBDO	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Motion Sickness	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
McCann New Zealand	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Bastion	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Stanley St	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Saatchi & Saatchi	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
TBWA\New Zealand	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Chemistry	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Werk Agency	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
VML	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Previously Unavailable	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pitchblack Partners	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ogilvy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Attraction Studio	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Augusto	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VML0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Previously Unavailable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pitchblack Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogilvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Attraction Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Augusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative and integrated agencies

5 answers

Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
1. 1Special Group
2. 2Motion Sickness
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
1. 1Colenso BBDO
2. 2Werk Agency
Searched Google, AI Overview
“creative advertising agency”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which creative and integrated agencies do people search for most?

This chart shows how often people search Google for each creative and integrated agency by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.

Share of searches among creative and integrated agencies in New Zealand, by month

Month	Stanley St	Motion Sickness	Special Group	McCann New Zealand	Bastion	Saatchi & Saatchi	TBWA\New Zealand	VML	Colenso BBDO	Previously Unavailable	Chemistry	Pitchblack Partners	Werk Agency	Ogilvy	Attraction Studio	Augusto
Nov 2025	33.1%	15.7%	7.5%	1.7%	8.2%	8.1%	3.8%	3.4%	4.4%	2.9%	3.4%	1.9%	1.3%	1.7%	1.6%	1.2%
Dec 2025	34.8%	16.4%	7.3%	5.2%	7.1%	5.8%	3.4%	2.4%	3.8%	2%	1.9%	2.5%	3.1%	1.9%	1.1%	1.3%
Jan 2026	43.6%	13.6%	6.5%	2.3%	5.9%	5.8%	3.4%	1.9%	4.8%	2.1%	2%	1.7%	1.7%	1.8%	1.7%	1.3%
Feb 2026	27.3%	16.7%	5.6%	2.8%	12.9%	6.8%	5.7%	2.2%	4.5%	3%	4.2%	2%	1.6%	1.5%	2%	1.2%
Mar 2026	27.3%	17.6%	5.8%	3.9%	8.5%	6.7%	3.8%	1.9%	5.5%	3%	7.3%	2.4%	1.6%	1.7%	2%	1.2%
Apr 2026	27.9%	19.7%	7%	7%	6.7%	4.6%	3.9%	1.9%	4.6%	3.1%	3.8%	2.5%	1.6%	2.2%	2%	1.3%
May 2026	24.1%	15.3%	8.3%	6.9%	11.3%	4.8%	4.1%	2.3%	3.9%	3.2%	5.6%	2.6%	2.1%	1.9%	2.1%	1.3%
Jun 2026	23.5%	14.7%	8.5%	6.9%	9.7%	5.8%	4%	2.4%	5.8%	3.1%	5.3%	2.1%	2.5%	2.3%	2.1%	1.4%
Jul 2026	25.5%	16.4%	7.2%	7.3%	8.6%	5.1%	4.2%	2.5%	6.3%	2.8%	3.6%	2.2%	2.2%	2.4%	1.8%	1.8%
Aug 2026	27.2%	17.3%	7.2%	5.2%	9.8%	5.5%	5.7%	1.8%	4.5%	2.4%	3.6%	2.4%	2%	1.8%	2%	1.6%
Sep 2026	23.1%	14.8%	15.2%	6.1%	8.3%	5.7%	3.9%	2.9%	3.8%	3.1%	3.6%	1.6%	1.3%	2.2%	2.5%	1.8%
Oct 2026	26.4%	19.6%	7.9%	7.6%	6.8%	5.4%	3.7%	3.7%	3.5%	3.5%	3.5%	1.9%	1.9%	1.7%	1.5%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Stanley St	26.4%	2.9K	+20.8%	+3.3 points
2, moved from 3rd to 2nd	Motion Sickness	19.6%	2.1K	+39.6%	+4.7 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Special Group	7.9%	870	-44.9%	-7.3 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	McCann New Zealand	7.6%	840	+33.3%	+1.6 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Bastion	6.8%	750	-12.8%	-1.5 pointsmoved from 4th to 5th
6, held 6th	Saatchi & Saatchi	5.4%	590	0%	-0.3 points
7, held 7th	TBWA\New Zealand	3.7%	410	0%	-0.2 points
8, moved from 11th to 8th	VMLVML Aotearoa	3.7%	410	+36.7%	+0.8 pointsmoved from 11th to 8th
9, moved from 8th to 9th	Colenso BBDO	3.5%	390	0%	-0.2 pointsmoved from 8th to 9th
10, held 10th	Previously Unavailable	3.5%	390	+21.9%	+0.5 points
11, moved from 9th to 11th	Chemistry	3.5%	380	+2.7%	-0.1 pointsmoved from 9th to 11th
12, moved from 15th to 12th	Pitchblack Partners	1.9%	210	+23.5%	+0.3 pointsmoved from 15th to 12th
13, moved from 16th to 13th	Werk Agency	1.9%	210	+50%	+0.6 pointsmoved from 16th to 13th
14, moved from 13th to 14th	Ogilvy	1.7%	190	-17.4%	-0.5 pointsmoved from 13th to 14th
15, moved from 12th to 15th	Attraction Studio	1.5%	170	-34.6%	-1 pointsmoved from 12th to 15th
16, moved from 14th to 16th	AugustoAugusto Group	1.2%	130	-31.6%	-0.6 pointsmoved from 14th to 16th

1.Stanley St
26.4%
Held 1st. 2.9K estimated branded searches, +20.8% vs prior month. Share +3.3 points.
2.Motion Sickness
19.6%
Moved from 3rd to 2nd. 2.1K estimated branded searches, +39.6% vs prior month. Share +4.7 points.
3.Special Group
7.9%
Moved from 2nd to 3rd. 870 estimated branded searches, -44.9% vs prior month. Share -7.3 points.
4.McCann New Zealand
7.6%
Moved from 5th to 4th. 840 estimated branded searches, +33.3% vs prior month. Share +1.6 points.
5.Bastion
6.8%
Moved from 4th to 5th. 750 estimated branded searches, -12.8% vs prior month. Share -1.5 points.
6.Saatchi & Saatchi
5.4%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.
7.TBWA\New Zealand
3.7%
Held 7th. 410 estimated branded searches, 0% vs prior month. Share -0.2 points.
8.VML
3.7%
Moved from 11th to 8th. 410 estimated branded searches, +36.7% vs prior month. Share +0.8 points.
9.Colenso BBDO
3.5%
Moved from 8th to 9th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.
10.Previously Unavailable
3.5%
Held 10th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.
11.Chemistry
3.5%
Moved from 9th to 11th. 380 estimated branded searches, +2.7% vs prior month. Share -0.1 points.
12.Pitchblack Partners
1.9%
Moved from 15th to 12th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.
13.Werk Agency
1.9%
Moved from 16th to 13th. 210 estimated branded searches, +50% vs prior month. Share +0.6 points.
14.Ogilvy
1.7%
Moved from 13th to 14th. 190 estimated branded searches, -17.4% vs prior month. Share -0.5 points.
15.Attraction Studio
1.5%
Moved from 12th to 15th. 170 estimated branded searches, -34.6% vs prior month. Share -1 points.
16.Augusto
1.2%
Moved from 14th to 16th. 130 estimated branded searches, -31.6% vs prior month. Share -0.6 points.

Which brand is most popular in search among creative and integrated agencies in New Zealand?

16 brands

In October 2026, Stanley St was the most searched among creative and integrated agencies in New Zealand, with an estimated 2.9K branded searches, 26.4% of all searches for the 16 tracked by the Brandwave Brand Demand Index. Motion Sickness is in 2nd place, 6.8 percentage points behind at 19.6%.

New Zealand creative and integrated agencies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Stanley St	33.1% → 26.4%	43.6%Jan 2026	23.1%Sep 2026	1st
Motion Sickness	15.7% → 19.6%	19.7%Apr 2026	13.6%Jan 2026	2nd
Special Group	7.5% → 7.9%	15.2%Sep 2026	5.6%Feb 2026	5th → 3rd
McCann New Zealand	1.7% → 7.6%	7.6%Oct 2026	1.7%Nov 2025	13th → 4th
Bastion	8.2% → 6.8%	12.9%Feb 2026	5.9%Jan 2026	3rd → 5th
Saatchi & Saatchi	8.1% → 5.4%	8.1%Nov 2025	4.6%Apr 2026	4th → 6th
TBWA\New Zealand	3.8% → 3.7%	5.7%Feb 2026	3.4%Dec 2025	7th
VML	3.4% → 3.7%	3.7%Oct 2026	1.8%Aug 2026	9th → 8th
Colenso BBDO	4.4% → 3.5%	6.3%Jul 2026	3.5%Oct 2026	6th → 9th
Previously Unavailable	2.9% → 3.5%	3.5%Oct 2026	2%Dec 2025	10th
Chemistry	3.4% → 3.5%	7.3%Mar 2026	1.9%Dec 2025	8th → 11th
Pitchblack Partners	1.9%	2.6%May 2026	1.6%Sep 2026	11th → 12th
Werk Agency	1.3% → 1.9%	3.1%Dec 2025	1.3%Nov 2025	15th → 13th
Ogilvy	1.7%	2.4%Jul 2026	1.5%Feb 2026	12th → 14th
Attraction Studio	1.6% → 1.5%	2.5%Sep 2026	1.1%Dec 2025	14th → 15th
Augusto	1.2%	1.8%Sep 2026	1.2%Oct 2026	16th

Each finding as a sentence

Across the 12 months ending October 2026, Stanley St’s share of searches among creative and integrated agencies in New Zealand decreased from 33.1% to 26.4%.
Across the 12 months ending October 2026, Motion Sickness’ share of searches among creative and integrated agencies in New Zealand increased from 15.7% to 19.6%.
Across the 12 months ending October 2026, McCann New Zealand’s share of searches among creative and integrated agencies in New Zealand increased from 1.7% to 7.6%.
Across the 12 months ending October 2026, Bastion’s share of searches among creative and integrated agencies in New Zealand decreased from 8.2% to 6.8%.
Across the 12 months ending October 2026, Saatchi & Saatchi’s share of searches among creative and integrated agencies in New Zealand decreased from 8.1% to 5.4%.
Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand decreased from 4.4% to 3.5%.
Across the 12 months ending October 2026, Previously Unavailable’s share of searches among creative and integrated agencies in New Zealand increased from 2.9% to 3.5%.
Across the 12 months ending October 2026, Werk Agency’s share of searches among creative and integrated agencies in New Zealand increased from 1.3% to 1.9%.
Across the 12 months ending October 2026, Stanley St’s share of searches among creative and integrated agencies in New Zealand peaked at 43.6% in January 2026 and was lowest at 23.1% in September 2026.
Across the 12 months ending October 2026, Motion Sickness’ share of searches among creative and integrated agencies in New Zealand peaked at 19.7% in April 2026 and was lowest at 13.6% in January 2026.
Across the 12 months ending October 2026, Special Group’s share of searches among creative and integrated agencies in New Zealand peaked at 15.2% in September 2026 and was lowest at 5.6% in February 2026.
Across the 12 months ending October 2026, Bastion’s share of searches among creative and integrated agencies in New Zealand peaked at 12.9% in February 2026 and was lowest at 5.9% in January 2026.
Across the 12 months ending October 2026, Saatchi & Saatchi’s share of searches among creative and integrated agencies in New Zealand peaked at 8.1% in November 2025 and was lowest at 4.6% in April 2026.
Across the 12 months ending October 2026, TBWA\New Zealand’s share of searches among creative and integrated agencies in New Zealand peaked at 5.7% in February 2026 and was lowest at 3.4% in December 2025.
Across the 12 months ending October 2026, VML’s share of searches among creative and integrated agencies in New Zealand peaked at 3.7% in October 2026 and was lowest at 1.8% in August 2026.
Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand peaked at 6.3% in July 2026 and was lowest at 3.5% in October 2026.
Across the 12 months ending October 2026, Previously Unavailable’s share of searches among creative and integrated agencies in New Zealand peaked at 3.5% in October 2026 and was lowest at 2% in December 2025.
Across the 12 months ending October 2026, Chemistry’s share of searches among creative and integrated agencies in New Zealand peaked at 7.3% in March 2026 and was lowest at 1.9% in December 2025.
Across the 12 months ending October 2026, Werk Agency’s share of searches among creative and integrated agencies in New Zealand peaked at 3.1% in December 2025 and was lowest at 1.3% in November 2025.
Across the 12 months ending October 2026, Attraction Studio’s share of searches among creative and integrated agencies in New Zealand peaked at 2.5% in September 2026 and was lowest at 1.1% in December 2025.
Across the 12 months ending October 2026, Special Group rose from 5th to 3rd among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, McCann New Zealand rose from 13th to 4th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Bastion fell from 3rd to 5th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Saatchi & Saatchi fell from 4th to 6th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, VML rose from 9th to 8th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Colenso BBDO fell from 6th to 9th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Chemistry fell from 8th to 11th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Pitchblack Partners fell from 11th to 12th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Werk Agency rose from 15th to 13th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Ogilvy fell from 12th to 14th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, Attraction Studio fell from 14th to 15th among creative and integrated agencies in New Zealand.
Across the 12 months ending October 2026, TBWA\New Zealand and Augusto held steady: their share of searches among creative and integrated agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand creative and integrated agencies in October 2026?

8 changes

In October 2026, Motion Sickness overtook Special Group to rank 2nd among creative and integrated agencies in New Zealand, with 19.6% of the searches.
In October 2026, McCann New Zealand overtook Bastion to rank 4th among creative and integrated agencies in New Zealand, with 7.6% of the searches.
In October 2026, Werk Agency overtook Attraction Studio and 2 others to rank 13th among creative and integrated agencies in New Zealand, with 1.9% of the searches.
In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.
In October 2026, Stanley St gained share of searches among creative and integrated agencies in New Zealand, from 23.1% to 26.4%.
In October 2026, Special Group lost share of searches among creative and integrated agencies in New Zealand, from 15.2% to 7.9%.
In October 2026, Bastion lost share of searches among creative and integrated agencies in New Zealand, from 8.3% to 6.8%.
In October 2026, Attraction Studio lost share of searches among creative and integrated agencies in New Zealand, from 2.5% to 1.5%.

How are branded searches counted for creative and integrated agencies?

45 search terms

Each brand's share of searches among creative and integrated agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.