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Creative and integrated agencies in New Zealand:Which brands are most popular in search?

In August 2026, Stanley St was the most searched among creative and integrated agencies in New Zealand, with an estimated 2.9K branded searches and 27.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stanley St27.9%
  2. Bastion10.1%
  3. McCann New Zealand10.1%
  4. TBWA\New Zealand7.7%
  5. Saatchi & Saatchi7.4%
  6. Special Group6.2%
  7. Colenso BBDO4.6%
  8. VML4.2%
  9. Chemistry3.7%
  10. Motion Sickness3.7%
  11. +6 more

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Share of SearchLeaderboard

Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creative and integrated agencies in New Zealand, by month

Share of Search by month for Stanley St, Bastion, McCann New Zealand, TBWA\New Zealand, Saatchi & Saatchi, Special Group, Colenso BBDO, VML, Chemistry, Motion Sickness, Ogilvy, Previously Unavailable, Pitchblack Partners, Augusto, Attraction Studio, Werk Agency. The figures are in the table below the chart.

View monthly share of search table
MonthStanley StBastionMcCann New ZealandTBWA\New ZealandSaatchi & SaatchiSpecial GroupColenso BBDOVMLChemistryMotion SicknessOgilvyPreviously UnavailablePitchblack PartnersAugustoAttraction StudioWerk Agency
Oct 202521.9%9.2%1.6%6.1%17.6%7%4.4%10.4%3.7%3%4%3.1%1.6%2.7%1.3%2.4%
Nov 202535.8%8.8%1.9%5.4%10.9%6.2%4.8%6.3%3.7%2.7%3.5%3.3%2.1%1.7%1.7%1.4%
Dec 202537.4%7.6%7.1%5.3%9.5%5.4%4.1%4.6%2.1%2.3%3.1%2.3%2.7%1.8%1.2%3.4%
Jan 202646.6%6.4%3.3%4.8%8.1%4.9%5.1%4.1%2.1%1.7%3.4%2.3%1.8%1.9%1.8%1.8%
Feb 202629.3%13.8%4.3%7.7%9.1%4.4%4.8%4.5%4.5%3.4%2.9%3.4%2.1%1.7%2.1%1.7%
Mar 202628.6%8.9%6.3%5.1%8.4%5.1%5.7%4%7.6%6%3.1%3.2%2.5%1.7%2.1%1.7%
Apr 202629.3%7.1%11.5%5.2%6.2%5.1%4.8%4%4%7.4%3.6%3.4%2.6%1.8%2.1%1.7%
May 202624.7%11.5%11.3%5.7%6.3%6.6%4%4.7%5.8%4.1%3.3%3.4%2.7%1.7%2.2%2.2%
Jun 202623.9%9.9%11%5.6%7.3%7.6%5.9%4.9%5.4%3.5%3.4%3.4%2.1%1.7%2.1%2.6%
Jul 202625.9%8.7%12.6%5.8%6.7%6%6.4%4.6%3.7%4.3%3.8%2.9%2.3%2.3%1.8%2.3%
Aug 202627.9%10.1%10.1%7.7%7.4%6.2%4.6%4.2%3.7%3.7%3.1%2.6%2.5%2.2%2%2%
Sep 2026————————————————

This month’s ranking, August 2026

  1. 1.Stanley St

    27.9%

    held 1st · 2.9K estimated branded searches · +20.8% vs prior month · +2 points

  2. 2.Bastion

    10.1%

    moved from 3rd to 2nd · 1.1K estimated branded searches · +29.6% vs prior month · +1.4 points

  3. 3.McCann New Zealand

    10.1%

    moved from 2nd to 3rd · 1.1K estimated branded searches · -10.3% vs prior month · -2.5 points

  4. 4.TBWA\New Zealand

    7.7%

    moved from 7th to 4th · 800 estimated branded searches · +48.1% vs prior month · +1.9 points

  5. 5.Saatchi & Saatchi

    7.4%

    moved from 4th to 5th · 770 estimated branded searches · +24.2% vs prior month · +0.7 points

  6. 6.Special Group

    6.2%

    held 6th · 640 estimated branded searches · +14.3% vs prior month · +0.1 points

  7. 7.Colenso BBDO

    4.6%

    moved from 5th to 7th · 480 estimated branded searches · -18.6% vs prior month · -1.7 points

  8. 8.VML

    4.2%

    held 8th · 440 estimated branded searches · +2.3% vs prior month · -0.4 points

  9. 9.Chemistry

    3.7%

    moved from 11th to 9th · 380 estimated branded searches · +11.8% vs prior month · 0 points

  10. 10.Motion Sickness

    3.7%

    moved from 9th to 10th · 380 estimated branded searches · -5% vs prior month · -0.7 points

  11. 11.Ogilvy

    3.1%

    moved from 10th to 11th · 320 estimated branded searches · -8.6% vs prior month · -0.7 points

  12. 12.Previously Unavailable

    2.6%

    held 12th · 270 estimated branded searches · 0% vs prior month · -0.3 points

  13. 13.Pitchblack Partners

    2.5%

    moved from 14th to 13th · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  14. 14.Augusto

    2.2%

    moved from 13th to 14th · 230 estimated branded searches · +9.5% vs prior month · 0 points

  15. 15.Attraction Studio

    2%

    moved from 16th to 15th · 210 estimated branded searches · +23.5% vs prior month · +0.2 points

  16. 16.Werk Agency

    2%

    moved from 15th to 16th · 210 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among creative and integrated agencies in New Zealand?

In August 2026, Stanley St was the most searched among creative and integrated agencies in New Zealand, with an estimated 2.9K branded searches and 27.9% estimated Share of Search within this set. Bastion is in 2nd place, 17.8 percentage points behind at 10.1% Share of Search.

New Zealand creative and integrated agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stanley St21.9% → 27.9%46.6%Jan 202621.9%Oct 20251st
Bastion9.2% → 10.1%13.8%Feb 20266.4%Jan 20264th → 2nd
McCann New Zealand1.6% → 10.1%12.6%Jul 20261.6%Oct 202514th → 3rd
TBWA\New Zealand6.1% → 7.7%7.7%Aug 20264.8%Jan 20266th → 4th
Saatchi & Saatchi17.6% → 7.4%17.6%Oct 20256.2%Apr 20262nd → 5th
Special Group7% → 6.2%7.6%Jun 20264.4%Feb 20265th → 6th
Colenso BBDO4.4% → 4.6%6.4%Jul 20264%May 20267th
VML10.4% → 4.2%10.4%Oct 20254%Mar 20263rd → 8th
Chemistry3.7%7.6%Mar 20262.1%Dec 20259th
Motion Sickness3% → 3.7%7.4%Apr 20261.7%Jan 202611th → 10th
Ogilvy4% → 3.1%4%Oct 20252.9%Feb 20268th → 11th
Previously Unavailable3.1% → 2.6%3.4%Feb 20262.3%Dec 202510th → 12th
Pitchblack Partners1.6% → 2.5%2.7%Dec 20251.6%Oct 202515th → 13th
Augusto2.7% → 2.2%2.7%Oct 20251.7%Mar 202612th → 14th
Attraction Studio1.3% → 2%2.2%May 20261.2%Dec 202516th → 15th
Werk Agency2.4% → 2%3.4%Dec 20251.4%Nov 202513th → 16th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stanley St’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 21.9% to 27.9%.
  • Across the 11 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 9.2% to 10.1%.
  • Across the 11 months ending August 2026, McCann New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 1.6% to 10.1%.
  • Across the 11 months ending August 2026, TBWA\New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 6.1% to 7.7%.
  • Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 17.6% to 7.4%.
  • Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 7% to 6.2%.
  • Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 10.4% to 4.2%.
  • Across the 11 months ending August 2026, Motion Sickness’ estimated Share of Search among creative and integrated agencies in New Zealand increased from 3% to 3.7%.
  • Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 4% to 3.1%.
  • Across the 11 months ending August 2026, Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 3.1% to 2.6%.
  • Across the 11 months ending August 2026, Pitchblack Partners’ estimated Share of Search among creative and integrated agencies in New Zealand increased from 1.6% to 2.5%.
  • Across the 11 months ending August 2026, Attraction Studio’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Stanley St’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 46.6% in January 2026 and was lowest at 21.9% in October 2025.
  • Across the 11 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 13.8% in February 2026 and was lowest at 6.4% in January 2026.
  • Across the 11 months ending August 2026, McCann New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 12.6% in July 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, TBWA\New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.7% in August 2026 and was lowest at 4.8% in January 2026.
  • Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 17.6% in October 2025 and was lowest at 6.2% in April 2026.
  • Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.4% in February 2026.
  • Across the 11 months ending August 2026, Colenso BBDO’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 6.4% in July 2026 and was lowest at 4% in May 2026.
  • Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 10.4% in October 2025 and was lowest at 4% in March 2026.
  • Across the 11 months ending August 2026, Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.6% in March 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Motion Sickness’ estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.4% in April 2026 and was lowest at 1.7% in January 2026.
  • Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 4% in October 2025 and was lowest at 2.9% in February 2026.
  • Across the 11 months ending August 2026, Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 3.4% in February 2026 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, Pitchblack Partners’ estimated Share of Search among creative and integrated agencies in New Zealand peaked at 2.7% in December 2025 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Bastion rose from 4th to 2nd among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, McCann New Zealand rose from 14th to 3rd among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, TBWA\New Zealand rose from 6th to 4th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Saatchi & Saatchi fell from 2nd to 5th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Special Group fell from 5th to 6th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, VML fell from 3rd to 8th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Motion Sickness rose from 11th to 10th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Ogilvy fell from 8th to 11th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Previously Unavailable fell from 10th to 12th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Pitchblack Partners rose from 15th to 13th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Augusto fell from 12th to 14th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Attraction Studio rose from 16th to 15th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Werk Agency fell from 13th to 16th among creative and integrated agencies in New Zealand.
  • Across the 11 months ending August 2026, Colenso BBDO and Chemistry held steady: their estimated Share of Search among creative and integrated agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand creative and integrated agencies in August 2026?

  1. In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.

  2. In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.

  3. In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%.

  4. In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.

  5. In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.

  6. In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.

  7. In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%.

  8. In August 2026, Motion Sickness lost estimated Share of Search among creative and integrated agencies in New Zealand, from 4.3% to 3.7%.

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