McCann New Zealand vs Special Group:Which is more popular by branded search in New Zealand?
In August 2026, McCann New Zealand had more branded searches than Special Group among creative and integrated agencies in New Zealand. McCann New Zealand was estimated to have 1.1K branded searches compared to Special Group’s 640, and held a 10.1% Share of Search versus Special Group’s 6.2%.
Follow McCann New Zealand vs Special Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, McCann New Zealand or Special Group?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCann New Zealand, Special Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the McCann New Zealand and Special Group comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: McCann New Zealand took it in December 2025, Special Group took it in January 2026, McCann New Zealand took it in March 2026.
- Across the 11 months ending August 2026, McCann New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 1.6% to 10.1%, and its estimated monthly branded searches moved from 170 to 1.1K.
- Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 7% to 6.2%, and its estimated monthly branded searches moved from 770 to 640.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
4 changes
In August 2026, TBWA\New Zealand overtook Special Group to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.
In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.
Estimated monthly branded searches for Special Group in New Zealand fell 16.9% over 11 measured months, from 770 to 640 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McCann New Zealand’s and Special Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McCann New Zealand
9 branded search terms
- mccann
- mccann advertising
- mccann agency
- mccann auckland
- mccann group
- mccann group nz
- mccann new zealand
- mccann nz
- mccann wellington
Special Group
9 branded search terms
- special group
- special group advertising
- special group agency
- special group auckland
- special group design
- special group nz
- special group wellington
- specialgroup
- the special group
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.