Brandwave

How popular isSpecial Group in search?

In August 2026, there were an estimated 640 branded searches for Special Group in New Zealand which is down 16.9% over the last 11 months. Special Group holds 6.2% estimated Share of Search among New Zealand creative and integrated agencies and is ranked 6th of 16 competitors for search popularity.

Share of Search, August 2026
  1. Stanley St27.9%
  2. Bastion10.1%
  3. McCann New Zealand10.1%
  4. TBWA\New Zealand7.7%
  5. Saatchi & Saatchi7.4%
  6. Special Group6.2%
  7. Colenso BBDO4.6%
  8. VML4.2%
  9. Chemistry3.7%
  10. Motion Sickness3.7%
  11. +6 more
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Which creative and integrated agencies compete with Special Group?

Special Group against creative and integrated agencies in New Zealand, by month

Share of Search by month for Stanley St, Bastion, McCann New Zealand, TBWA\New Zealand, Saatchi & Saatchi, Special Group, Colenso BBDO, VML, Chemistry, Motion Sickness, Ogilvy, Previously Unavailable, Pitchblack Partners, Augusto, Attraction Studio, Werk Agency. The figures are in the table below the chart.

View monthly share of search table
MonthStanley StBastionMcCann New ZealandTBWA\New ZealandSaatchi & SaatchiSpecial GroupColenso BBDOVMLChemistryMotion SicknessOgilvyPreviously UnavailablePitchblack PartnersAugustoAttraction StudioWerk Agency
Oct 202521.9%9.2%1.6%6.1%17.6%7%4.4%10.4%3.7%3%4%3.1%1.6%2.7%1.3%2.4%
Nov 202535.8%8.8%1.9%5.4%10.9%6.2%4.8%6.3%3.7%2.7%3.5%3.3%2.1%1.7%1.7%1.4%
Dec 202537.4%7.6%7.1%5.3%9.5%5.4%4.1%4.6%2.1%2.3%3.1%2.3%2.7%1.8%1.2%3.4%
Jan 202646.6%6.4%3.3%4.8%8.1%4.9%5.1%4.1%2.1%1.7%3.4%2.3%1.8%1.9%1.8%1.8%
Feb 202629.3%13.8%4.3%7.7%9.1%4.4%4.8%4.5%4.5%3.4%2.9%3.4%2.1%1.7%2.1%1.7%
Mar 202628.6%8.9%6.3%5.1%8.4%5.1%5.7%4%7.6%6%3.1%3.2%2.5%1.7%2.1%1.7%
Apr 202629.3%7.1%11.5%5.2%6.2%5.1%4.8%4%4%7.4%3.6%3.4%2.6%1.8%2.1%1.7%
May 202624.7%11.5%11.3%5.7%6.3%6.6%4%4.7%5.8%4.1%3.3%3.4%2.7%1.7%2.2%2.2%
Jun 202623.9%9.9%11%5.6%7.3%7.6%5.9%4.9%5.4%3.5%3.4%3.4%2.1%1.7%2.1%2.6%
Jul 202625.9%8.7%12.6%5.8%6.7%6%6.4%4.6%3.7%4.3%3.8%2.9%2.3%2.3%1.8%2.3%
Aug 202627.9%10.1%10.1%7.7%7.4%6.2%4.6%4.2%3.7%3.7%3.1%2.6%2.5%2.2%2%2%
Sep 2026————————————————

  1. 1.Stanley St

    27.9%

    held 1st · 2.9K estimated branded searches · +20.8% vs prior month · +2 points

  2. 2.Bastion

    10.1%

    moved from 3rd to 2nd · 1.1K estimated branded searches · +29.6% vs prior month · +1.4 points

  3. 3.McCann New Zealand

    10.1%

    moved from 2nd to 3rd · 1.1K estimated branded searches · -10.3% vs prior month · -2.5 points

  4. 4.TBWA\New Zealand

    7.7%

    moved from 7th to 4th · 800 estimated branded searches · +48.1% vs prior month · +1.9 points

  5. 5.Saatchi & Saatchi

    7.4%

    moved from 4th to 5th · 770 estimated branded searches · +24.2% vs prior month · +0.7 points

  6. 6.Special Group

    6.2%

    held 6th · 640 estimated branded searches · +14.3% vs prior month · +0.1 points

  7. 7.Colenso BBDO

    4.6%

    moved from 5th to 7th · 480 estimated branded searches · -18.6% vs prior month · -1.7 points

  8. 8.VML

    4.2%

    held 8th · 440 estimated branded searches · +2.3% vs prior month · -0.4 points

  9. 9.Chemistry

    3.7%

    moved from 11th to 9th · 380 estimated branded searches · +11.8% vs prior month · 0 points

  10. 10.Motion Sickness

    3.7%

    moved from 9th to 10th · 380 estimated branded searches · -5% vs prior month · -0.7 points

  11. 11.Ogilvy

    3.1%

    moved from 10th to 11th · 320 estimated branded searches · -8.6% vs prior month · -0.7 points

  12. 12.Previously Unavailable

    2.6%

    held 12th · 270 estimated branded searches · 0% vs prior month · -0.3 points

  13. 13.Pitchblack Partners

    2.5%

    moved from 14th to 13th · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  14. 14.Augusto

    2.2%

    moved from 13th to 14th · 230 estimated branded searches · +9.5% vs prior month · 0 points

  15. 15.Attraction Studio

    2%

    moved from 16th to 15th · 210 estimated branded searches · +23.5% vs prior month · +0.2 points

  16. 16.Werk Agency

    2%

    moved from 15th to 16th · 210 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Special Group and its closest rivals

How has branded search demand for Special Group changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Special Group in New Zealand fell from 770 to 640.
  • Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 7% to 6.2%.
  • Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.4% in February 2026.
  • Across the 11 months ending August 2026, Special Group fell from 5th to 6th among creative and integrated agencies in New Zealand.

How did search popularity change for New Zealand creative and integrated agencies in August 2026?

  1. In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.

  2. In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.

  3. In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%.

  4. In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.

  5. In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.

  6. In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.

How is Special Group measured?

Brandwave collects information about searches that people make online using Special Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • special group
  • special group advertising
  • special group agency
  • special group auckland
  • special group design
  • special group nz
  • special group wellington
  • specialgroup
  • the special group

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How the Brand Demand Index is measured

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