How popular isVML?
In September 2026, people searched for VML by name about 300 times in New Zealand, a 46.4% decrease from the previous year. These searches made up 3% of all New Zealand creative and integrated agency searches, placing VML 11th out of 16 agencies. When we asked both ChatGPT and Google AI Overviews about creative and integrated agencies, VML did not appear in any of the answers.
VML is the 11th most searched of 16 competitors and not listed in any AI answer.
Stanley StShare of searches 23.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Motion SicknessShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Special GroupShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BastionShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
VMLShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VML did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- VML0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which creative and integrated agencies compete with VML?
Share of searches by month for Stanley St, Motion Sickness, Special Group, Bastion, McCann New Zealand, Saatchi & Saatchi, TBWA\New Zealand, Colenso BBDO, Chemistry, Previously Unavailable, VML, Attraction Studio, Ogilvy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | Bastion | McCann New Zealand | Saatchi & Saatchi | TBWA\New Zealand | Colenso BBDO | Chemistry | Previously Unavailable | VML | Attraction Studio | Ogilvy | Augusto | Pitchblack Partners | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 15.9% | 6% | 9.3% | 1.6% | 14.7% | 4.6% | 4.4% | 3.7% | 2.9% | 5.1% | 1.3% | 2.6% | 2.1% | 1.6% | 2.4% |
| Nov 2025 | 34% | 16.1% | 5.1% | 8.4% | 1.7% | 8.3% | 3.9% | 4.5% | 3.5% | 3% | 3.5% | 1.6% | 1.8% | 1.2% | 2% | 1.3% |
| Dec 2025 | 35.5% | 16.8% | 4% | 7.2% | 5.3% | 7.2% | 3.4% | 3.9% | 2% | 2.1% | 2.4% | 1.1% | 2% | 1.3% | 2.6% | 3.2% |
| Jan 2026 | 44.9% | 14% | 3.9% | 6.1% | 2.3% | 6% | 3.5% | 4.9% | 2% | 2.1% | 1.9% | 1.7% | 1.8% | 1.3% | 1.7% | 1.7% |
| Feb 2026 | 27.9% | 17% | 3.5% | 13.2% | 2.9% | 6.9% | 5.9% | 4.6% | 4.3% | 3.1% | 2.2% | 2% | 1.5% | 1.3% | 2% | 1.6% |
| Mar 2026 | 27.8% | 17.9% | 4.1% | 8.6% | 3.9% | 6.8% | 3.9% | 5.6% | 7.4% | 3% | 1.9% | 2% | 1.8% | 1.2% | 2.5% | 1.6% |
| Apr 2026 | 28.7% | 20.3% | 4.4% | 6.9% | 7.2% | 4.7% | 4.1% | 4.7% | 4% | 3.2% | 2% | 2.1% | 2.3% | 1.3% | 2.6% | 1.7% |
| May 2026 | 24.8% | 15.7% | 5.6% | 11.6% | 7.1% | 5% | 4.2% | 4% | 5.8% | 3.3% | 2.4% | 2.2% | 2% | 1.3% | 2.7% | 2.2% |
| Jun 2026 | 24% | 15% | 6.5% | 9.9% | 7% | 5.9% | 4.1% | 5.9% | 5.4% | 3.2% | 2.5% | 2.1% | 2.3% | 1.4% | 2.1% | 2.6% |
| Jul 2026 | 26.1% | 16.8% | 4.9% | 8.8% | 7.5% | 5.2% | 4.3% | 6.4% | 3.7% | 2.8% | 2.6% | 1.8% | 2.5% | 1.8% | 2.3% | 2.3% |
| Aug 2026 | 27.6% | 17.5% | 5.1% | 10% | 6.1% | 5.6% | 5.8% | 4.6% | 3.6% | 2.5% | 1.8% | 2% | 1.8% | 1.6% | 2.5% | 2% |
| Sep 2026 | 23.6% | 15.2% | 13.3% | 8.5% | 6.2% | 5.8% | 4% | 3.8% | 3.6% | 3.2% | 3% | 2.6% | 2.3% | 1.9% | 1.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.6% | 2.4K | -17.2% | -3.9 points | |
| 2, held 2nd | 15.2% | 1.5K | -16.3% | -2.3 points | |
| 3, moved from 7th to 3rd | 13.3% | 1.4K | +150% | +8.2 pointsmoved from 7th to 3rd | |
| 4, moved from 3rd to 4th | 8.5% | 860 | -18.1% | -1.5 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 6.2% | 630 | -1.6% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.8% | 590 | 0% | +0.2 points | |
| 7, moved from 5th to 7th | 4% | 410 | -32.8% | -1.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 3.8% | 390 | -18.8% | -0.7 points | |
| 9, held 9th | 3.6% | 370 | -2.6% | 0 points | |
| 10, moved from 11th to 10th | 3.2% | 320 | +23.1% | +0.7 pointsmoved from 11th to 10th | |
| 11, moved from 15th to 11th | 3% | 300 | +57.9% | +1.1 pointsmoved from 15th to 11th | |
| 12, held 12th | 2.6% | 260 | +23.8% | +0.6 points | |
| 13, moved from 14th to 13th | 2.3% | 230 | +21.1% | +0.5 pointsmoved from 14th to 13th | |
| 14, moved from 16th to 14th | 1.9% | 190 | +11.8% | +0.3 pointsmoved from 16th to 14th | |
| 15, moved from 10th to 15th | 1.7% | 170 | -34.6% | -0.8 pointsmoved from 10th to 15th | |
| 16, moved from 13th to 16th | 1.4% | 140 | -33.3% | -0.6 pointsmoved from 13th to 16th |
23.6%
Held 1st. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.9 points.
15.2%
Held 2nd. 1.5K estimated branded searches, -16.3% vs prior month. Share -2.3 points.
13.3%
Moved from 7th to 3rd. 1.4K estimated branded searches, +150% vs prior month. Share +8.2 points.
4.
Bastion8.5%
Moved from 3rd to 4th. 860 estimated branded searches, -18.1% vs prior month. Share -1.5 points.
6.2%
Moved from 4th to 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.
5.8%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
4%
Moved from 5th to 7th. 410 estimated branded searches, -32.8% vs prior month. Share -1.8 points.
3.8%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.
3.6%
Held 9th. 370 estimated branded searches, -2.6% vs prior month. Share 0 points.
3.2%
Moved from 11th to 10th. 320 estimated branded searches, +23.1% vs prior month. Share +0.7 points.
11.
VML3%
Moved from 15th to 11th. 300 estimated branded searches, +57.9% vs prior month. Share +1.1 points.
2.6%
Held 12th. 260 estimated branded searches, +23.8% vs prior month. Share +0.6 points.
13.
Ogilvy2.3%
Moved from 14th to 13th. 230 estimated branded searches, +21.1% vs prior month. Share +0.5 points.
14.
Augusto1.9%
Moved from 16th to 14th. 190 estimated branded searches, +11.8% vs prior month. Share +0.3 points.
1.7%
Moved from 10th to 15th. 170 estimated branded searches, -34.6% vs prior month. Share -0.8 points.
16.
Werk Agency1.4%
Moved from 13th to 16th. 140 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Compare popularity between VML and its closest rivals
Every comparison with VML
11 comparisons
How has branded search demand for VML changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VML in New Zealand fell from 560 to 300.
- Across the 12 months ending September 2026, VML’s share of searches among creative and integrated agencies in New Zealand decreased from 5.1% to 3%.
- Across the 12 months ending September 2026, VML’s share of searches among creative and integrated agencies in New Zealand peaked at 5.1% in October 2025 and was lowest at 1.8% in August 2026.
- Across the 12 months ending September 2026, VML fell from 6th to 11th among creative and integrated agencies in New Zealand.
How did search popularity change for New Zealand creative and integrated agencies in September 2026?
6 changes
In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.
In September 2026, Previously Unavailable overtook Pitchblack Partners to rank 10th among creative and integrated agencies in New Zealand, with 3.2% of the searches.
In September 2026, VML overtook Pitchblack Partners and 3 others to rank 11th among creative and integrated agencies in New Zealand, with 3% of the searches.
In September 2026, Attraction Studio gained share of searches among creative and integrated agencies in New Zealand, from 2% to 2.6%.
In September 2026, Stanley St lost share of searches among creative and integrated agencies in New Zealand, from 27.6% to 23.6%.
In September 2026, Motion Sickness lost share of searches among creative and integrated agencies in New Zealand, from 17.5% to 15.2%.
How are VML’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using VML’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vml
- vml agency
- vmly&r
Do you work for VML? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is VML your brand?
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