Saatchi & Saatchi vs VML:Which is more popular by branded search in New Zealand?
In August 2026, Saatchi & Saatchi had more branded searches than VML among creative and integrated agencies in New Zealand. Saatchi & Saatchi was estimated to have 770 branded searches compared to VML’s 440, and held a 7.4% Share of Search versus VML’s 4.2%.
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Which is more popular in search, Saatchi & Saatchi or VML?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saatchi & Saatchi, VML. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Saatchi & Saatchi and VML comparison changed over the last 12 months?
3 findings
- Saatchi & Saatchi was ahead of VML in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 17.6% to 7.4%, and its estimated monthly branded searches moved from 1.9K to 770.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 10.4% to 4.2%, and its estimated monthly branded searches moved from 1.1K to 440.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
3 changes
In August 2026, TBWA\New Zealand overtook Saatchi & Saatchi to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.
Estimated monthly branded searches for VML in New Zealand fell 61.4% over 11 measured months, from 1.1K to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Saatchi & Saatchi’s and VML’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saatchi & Saatchi
12 branded search terms
- Saatchi & Saatchi
- saatchi & saatchi auckland
- saatchi & saatchi new zealand
- Saatchi & Saatchi nz
- saatchi and saatchi
- saatchi and saatchi ads
- saatchi and saatchi auckland
- saatchi and saatchi new zealand
- saatchi and saatchi nz
- saatchi auckland
- saatchi nz
- saatchi saatchi nz
VML
8 branded search terms
- vml
- vml agency
- vml auckland
- vml new zealand
- vml nz
- vml wellington
- vmly&r
- wunderman thompson nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.