How popular isVML in search?
In August 2026, there were an estimated 440 branded searches for VML in New Zealand which is down 61.4% over the last 11 months. VML holds 4.2% estimated Share of Search among New Zealand creative and integrated agencies and is ranked 8th of 16 competitors for search popularity.
Stanley St27.9%
Bastion10.1%
McCann New Zealand10.1%
TBWA\New Zealand7.7%
Saatchi & Saatchi7.4%
Special Group6.2%
Colenso BBDO4.6%
VML4.2%
Chemistry3.7%
Motion Sickness3.7%- +6 more
Follow VML and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which creative and integrated agencies compete with VML?
Share of Search by month for Stanley St, Bastion, McCann New Zealand, TBWA\New Zealand, Saatchi & Saatchi, Special Group, Colenso BBDO, VML, Chemistry, Motion Sickness, Ogilvy, Previously Unavailable, Pitchblack Partners, Augusto, Attraction Studio, Werk Agency. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 2.9K | +20.8% | +2 points | |
| 2, moved from 3rd to 2nd | 10.1% | 1.1K | +29.6% | +1.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.1% | 1.1K | -10.3% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 7th to 4th | 7.7% | 800 | +48.1% | +1.9 pointsmoved from 7th to 4th | |
| 5, moved from 4th to 5th | 7.4% | 770 | +24.2% | +0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 640 | +14.3% | +0.1 points | |
| 7, moved from 5th to 7th | 4.6% | 480 | -18.6% | -1.7 pointsmoved from 5th to 7th | |
| 8, held 8th | 4.2% | 440 | +2.3% | -0.4 points | |
| 9, moved from 11th to 9th | 3.7% | 380 | +11.8% | 0 pointsmoved from 11th to 9th | |
| 10, moved from 9th to 10th | 3.7% | 380 | -5% | -0.7 pointsmoved from 9th to 10th | |
| 11, moved from 10th to 11th | 3.1% | 320 | -8.6% | -0.7 pointsmoved from 10th to 11th | |
| 12, held 12th | 2.6% | 270 | 0% | -0.3 points | |
| 13, moved from 14th to 13th | 2.5% | 260 | +23.8% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 2.2% | 230 | +9.5% | 0 pointsmoved from 13th to 14th | |
| 15, moved from 16th to 15th | 2% | 210 | +23.5% | +0.2 pointsmoved from 16th to 15th | |
| 16, moved from 15th to 16th | 2% | 210 | 0% | -0.2 pointsmoved from 15th to 16th |
27.9%
held 1st · 2.9K estimated branded searches · +20.8% vs prior month · +2 points
2.
Bastion10.1%
moved from 3rd to 2nd · 1.1K estimated branded searches · +29.6% vs prior month · +1.4 points
10.1%
moved from 2nd to 3rd · 1.1K estimated branded searches · -10.3% vs prior month · -2.5 points
7.7%
moved from 7th to 4th · 800 estimated branded searches · +48.1% vs prior month · +1.9 points
7.4%
moved from 4th to 5th · 770 estimated branded searches · +24.2% vs prior month · +0.7 points
6.2%
held 6th · 640 estimated branded searches · +14.3% vs prior month · +0.1 points
4.6%
moved from 5th to 7th · 480 estimated branded searches · -18.6% vs prior month · -1.7 points
8.
VML4.2%
held 8th · 440 estimated branded searches · +2.3% vs prior month · -0.4 points
3.7%
moved from 11th to 9th · 380 estimated branded searches · +11.8% vs prior month · 0 points
3.7%
moved from 9th to 10th · 380 estimated branded searches · -5% vs prior month · -0.7 points
11.
Ogilvy3.1%
moved from 10th to 11th · 320 estimated branded searches · -8.6% vs prior month · -0.7 points
2.6%
held 12th · 270 estimated branded searches · 0% vs prior month · -0.3 points
2.5%
moved from 14th to 13th · 260 estimated branded searches · +23.8% vs prior month · +0.2 points
14.
Augusto2.2%
moved from 13th to 14th · 230 estimated branded searches · +9.5% vs prior month · 0 points
2%
moved from 16th to 15th · 210 estimated branded searches · +23.5% vs prior month · +0.2 points
16.
Werk Agency2%
moved from 15th to 16th · 210 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between VML and its closest rivals
How has branded search demand for VML changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for VML in New Zealand fell from 1.1K to 440.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 10.4% to 4.2%.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 10.4% in October 2025 and was lowest at 4% in March 2026.
- Across the 11 months ending August 2026, VML fell from 3rd to 8th among creative and integrated agencies in New Zealand.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
6 changes
In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.
In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%.
In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.
In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%.
In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.
How is VML measured?
Brandwave collects information about searches that people make online using VML’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- vml
- vml agency
- vml auckland
- vml new zealand
- vml nz
- vml wellington
- vmly&r
- wunderman thompson nz
Do you work for VML? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is VML your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.