Chemistry vs TBWA\New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, TBWA\New Zealand had more branded searches than Chemistry among creative and integrated agencies in New Zealand. TBWA\New Zealand was estimated to have 800 branded searches compared to Chemistry’s 380, and held a 7.7% Share of Search versus Chemistry’s 3.7%.
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Which is more popular in search, Chemistry or TBWA\New Zealand?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TBWA\New Zealand, Chemistry. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Chemistry and TBWA\New Zealand comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Chemistry took it in March 2026, TBWA\New Zealand took it in April 2026, Chemistry took it in May 2026, TBWA\New Zealand took it in June 2026.
- Across the 11 months ending August 2026, Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 400 to 380.
- Across the 11 months ending August 2026, TBWA\New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 6.1% to 7.7%, and its estimated monthly branded searches moved from 670 to 800.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
2 changes
In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 5.8% to 3.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chemistry’s and TBWA\New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemistry
4 branded search terms
- chemistry advertising agency
- chemistry agency
- chemistry creative agency
- Chemistry Interaction
TBWA\New Zealand
7 branded search terms
- tbwa
- tbwa advertising
- tbwa agency
- tbwa auckland
- tbwa new zealand
- tbwa nz
- whybin tbwa
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