Motion Sickness vs Special Group:Which is more popular?
In September 2026, Motion Sickness had more branded searches than Special Group among creative and integrated agencies in New Zealand. Motion Sickness had about 1,540 branded searches, while Special Group had 1,350. Motion Sickness made up 15.2% of all creative and integrated agency searches we track, and Special Group accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Special Group appeared in four of the five answers and Motion Sickness in two. Special Group was mentioned before Motion Sickness in every answer.
Who do people search for more?
Motion Sickness, about 14% more searches than Special Group
Who does AI mention more?
Special Group, mentioned in 4 of 5 answers, Motion Sickness in 2
Who does AI recommend more?
Special Group, named ahead of Motion Sickness in every answer
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Special Group was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Motion Sickness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Special Group was listed before Motion Sickness in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Previously Unavailable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Motion Sickness or Special Group more popular in search?
This chart shows how often people search Google for Motion Sickness and Special Group by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Motion Sickness, Special Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | Bastion | McCann New Zealand | Saatchi & Saatchi | TBWA\New Zealand | Colenso BBDO | Chemistry | Previously Unavailable | VML | Attraction Studio | Ogilvy | Augusto | Pitchblack Partners |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 15.9% | 6% | 9.3% | 1.6% | 14.7% | 4.6% | 4.4% | 3.7% | 2.9% | 5.1% | 1.3% | 2.6% | 2.1% | 1.6% |
| Nov 2025 | 34% | 16.1% | 5.1% | 8.4% | 1.7% | 8.3% | 3.9% | 4.5% | 3.5% | 3% | 3.5% | 1.6% | 1.8% | 1.2% | 2% |
| Dec 2025 | 35.5% | 16.8% | 4% | 7.2% | 5.3% | 7.2% | 3.4% | 3.9% | 2% | 2.1% | 2.4% | 1.1% | 2% | 1.3% | 2.6% |
| Jan 2026 | 44.9% | 14% | 3.9% | 6.1% | 2.3% | 6% | 3.5% | 4.9% | 2% | 2.1% | 1.9% | 1.7% | 1.8% | 1.3% | 1.7% |
| Feb 2026 | 27.9% | 17% | 3.5% | 13.2% | 2.9% | 6.9% | 5.9% | 4.6% | 4.3% | 3.1% | 2.2% | 2% | 1.5% | 1.3% | 2% |
| Mar 2026 | 27.8% | 17.9% | 4.1% | 8.6% | 3.9% | 6.8% | 3.9% | 5.6% | 7.4% | 3% | 1.9% | 2% | 1.8% | 1.2% | 2.5% |
| Apr 2026 | 28.7% | 20.3% | 4.4% | 6.9% | 7.2% | 4.7% | 4.1% | 4.7% | 4% | 3.2% | 2% | 2.1% | 2.3% | 1.3% | 2.6% |
| May 2026 | 24.8% | 15.7% | 5.6% | 11.6% | 7.1% | 5% | 4.2% | 4% | 5.8% | 3.3% | 2.4% | 2.2% | 2% | 1.3% | 2.7% |
| Jun 2026 | 24% | 15% | 6.5% | 9.9% | 7% | 5.9% | 4.1% | 5.9% | 5.4% | 3.2% | 2.5% | 2.1% | 2.3% | 1.4% | 2.1% |
| Jul 2026 | 26.1% | 16.8% | 4.9% | 8.8% | 7.5% | 5.2% | 4.3% | 6.4% | 3.7% | 2.8% | 2.6% | 1.8% | 2.5% | 1.8% | 2.3% |
| Aug 2026 | 27.6% | 17.5% | 5.1% | 10% | 6.1% | 5.6% | 5.8% | 4.6% | 3.6% | 2.5% | 1.8% | 2% | 1.8% | 1.6% | 2.5% |
| Sep 2026 | 23.6% | 15.2% | 13.3% | 8.5% | 6.2% | 5.8% | 4% | 3.8% | 3.6% | 3.2% | 3% | 2.6% | 2.3% | 1.9% | 1.7% |
How has the Motion Sickness and Special Group comparison changed over the last 12 months?
3 findings
- Motion Sickness was ahead of Special Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Motion Sickness’ share of searches among creative and integrated agencies in New Zealand moved from 15.9% to 15.2%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
- Across the 12 months ending September 2026, Special Group’s share of searches among creative and integrated agencies in New Zealand moved from 6% to 13.3%, and its estimated monthly branded searches moved from 660 to 1.4K.
How did search popularity change for New Zealand creative and integrated agencies in September 2026?
2 changes
In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.
In September 2026, Motion Sickness lost share of searches among creative and integrated agencies in New Zealand, from 17.5% to 15.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Motion Sickness’ and Special Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Motion Sickness
5 branded search terms
- motion sickness
- motion sickness advertising
- motion sickness agency
- motion sickness company
- motion sickness studio
Special Group
6 branded search terms
- special group
- special group advertising
- special group agency
- special group design
- specialgroup
- the special group
Other head-to-heads among creative and integrated agencies
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