McCann New Zealand vs Stanley St:Which is more popular?
In September 2026, Stanley St had more branded searches than McCann New Zealand among creative and integrated agencies in New Zealand. Stanley St had about 2,400 branded searches, while McCann New Zealand had 630. Stanley St made up 23.6% of all creative and integrated agency searches we track, and McCann New Zealand accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, McCann New Zealand appeared in two of the five answers and Stanley St in one. McCann New Zealand and Stanley St were each mentioned first in one of the two answers that named either.
Who do people search for more?
Stanley St, about 4 searches for every 1 for McCann New Zealand
Who does AI mention more?
McCann New Zealand, mentioned in 2 of 5 answers, Stanley St in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, McCann New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley St was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. McCann New Zealand and Stanley St were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Previously Unavailable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is McCann New Zealand or Stanley St more popular in search?
This chart shows how often people search Google for McCann New Zealand and Stanley St by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley St, McCann New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | Bastion | McCann New Zealand | Saatchi & Saatchi | TBWA\New Zealand | Colenso BBDO | Chemistry | Previously Unavailable | VML | Attraction Studio | Ogilvy | Augusto | Pitchblack Partners |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 15.9% | 6% | 9.3% | 1.6% | 14.7% | 4.6% | 4.4% | 3.7% | 2.9% | 5.1% | 1.3% | 2.6% | 2.1% | 1.6% |
| Nov 2025 | 34% | 16.1% | 5.1% | 8.4% | 1.7% | 8.3% | 3.9% | 4.5% | 3.5% | 3% | 3.5% | 1.6% | 1.8% | 1.2% | 2% |
| Dec 2025 | 35.5% | 16.8% | 4% | 7.2% | 5.3% | 7.2% | 3.4% | 3.9% | 2% | 2.1% | 2.4% | 1.1% | 2% | 1.3% | 2.6% |
| Jan 2026 | 44.9% | 14% | 3.9% | 6.1% | 2.3% | 6% | 3.5% | 4.9% | 2% | 2.1% | 1.9% | 1.7% | 1.8% | 1.3% | 1.7% |
| Feb 2026 | 27.9% | 17% | 3.5% | 13.2% | 2.9% | 6.9% | 5.9% | 4.6% | 4.3% | 3.1% | 2.2% | 2% | 1.5% | 1.3% | 2% |
| Mar 2026 | 27.8% | 17.9% | 4.1% | 8.6% | 3.9% | 6.8% | 3.9% | 5.6% | 7.4% | 3% | 1.9% | 2% | 1.8% | 1.2% | 2.5% |
| Apr 2026 | 28.7% | 20.3% | 4.4% | 6.9% | 7.2% | 4.7% | 4.1% | 4.7% | 4% | 3.2% | 2% | 2.1% | 2.3% | 1.3% | 2.6% |
| May 2026 | 24.8% | 15.7% | 5.6% | 11.6% | 7.1% | 5% | 4.2% | 4% | 5.8% | 3.3% | 2.4% | 2.2% | 2% | 1.3% | 2.7% |
| Jun 2026 | 24% | 15% | 6.5% | 9.9% | 7% | 5.9% | 4.1% | 5.9% | 5.4% | 3.2% | 2.5% | 2.1% | 2.3% | 1.4% | 2.1% |
| Jul 2026 | 26.1% | 16.8% | 4.9% | 8.8% | 7.5% | 5.2% | 4.3% | 6.4% | 3.7% | 2.8% | 2.6% | 1.8% | 2.5% | 1.8% | 2.3% |
| Aug 2026 | 27.6% | 17.5% | 5.1% | 10% | 6.1% | 5.6% | 5.8% | 4.6% | 3.6% | 2.5% | 1.8% | 2% | 1.8% | 1.6% | 2.5% |
| Sep 2026 | 23.6% | 15.2% | 13.3% | 8.5% | 6.2% | 5.8% | 4% | 3.8% | 3.6% | 3.2% | 3% | 2.6% | 2.3% | 1.9% | 1.7% |
How has the McCann New Zealand and Stanley St comparison changed over the last 12 months?
3 findings
- Stanley St was ahead of McCann New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McCann New Zealand’s share of searches among creative and integrated agencies in New Zealand moved from 1.6% to 6.2%, and its estimated monthly branded searches moved from 170 to 630.
- Across the 12 months ending September 2026, Stanley St’s share of searches among creative and integrated agencies in New Zealand moved from 22% to 23.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand creative and integrated agencies in September 2026?
3 changes
In September 2026, Special Group overtook Bastion and 3 others to rank 3rd among creative and integrated agencies in New Zealand, with 13.3% of the searches.
In September 2026, Stanley St lost share of searches among creative and integrated agencies in New Zealand, from 27.6% to 23.6%.
Estimated monthly branded searches for McCann New Zealand in New Zealand rose 270.6% over 12 measured months, from 170 to 630 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using McCann New Zealand’s and Stanley St’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McCann New Zealand
5 branded search terms
- mccann
- mccann advertising
- mccann agency
- mccann group
- mccann new zealand
Stanley St
1 branded search term
- stanleyst
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